MGID Ads — is our campaign management solution. With its easy navigation and high-level settings, you’ll be able to get your campaigns up and running in no time.
A faster and simpler process for creating ad campaigns allows you to focus on other aspects of your business. In addition, the platform includes enhanced performance reporting to help you analyze data and make more informed decisions about your ad campaigns.
Furthermore, our AI-powered technology is built to boost ad performance and user engagement, resulting in higher ROAS.
MGID Ads Interface
There are four main building blocks of the MGID Ads interface:
- Campaigns - create and manage your campaigns under this section.
- Retargeting Audience - create and manage the audience for improved ad targeting.
- Finance - generate invoices, check your wallet abount and balance.
- Reports - delivers in-depth insights into your campaigns.
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The MGID Ads Campaigns section includes two parts:
- Metrics Summary with graphic visualization
- Campaign List
The graphic visualization of your campaign data allows you to select the metrics, and assess results to track the progress.
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Find the following information in the upper right-hand corner:
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Filters
Filter Campaigns By Date
There are several options to filter campaigns by a certain period:
- Today
- Yesterday
- Last week
- Last 7 days
- Current week
- Last month
- Current month
- All (filters from the time the first campaign was created under a particular account)
Click the Calendar icon to filter by date.
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Filter Campaigns By Status
There are several options to filter campaigns by its status:
- All (displays campaigns with any status)
- Active
- Paused
- Completed
- All but deleted
- Deleted
Click the Filter icon to filter by status.
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In addition to these statuses, the system might show the following tooltips:
- Refused
- On hold (contact your manager)
- Blocked due to reason (contact your manager)
- Not enough balance (add more funds to run this campaign)
- Paused on schedule / Waiting for a start date
- Reached views limit
- Reached impressions limit
- Reached daily budget limit
- Reached daily clicks limit
- Reached overall budget limit
- Reached overall clicks limit
- Reached campaign end date
Campaign List
The default Campaign List interface is set up with the following columns:
- Tick box
- On/Off
- ID
- Campaign Name
- Status/tooltip
The platform allows for the option to select additional columns to appear within the campaign list. Click the three-lines icon to select additional columns.
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The table below shows the options you can select for additional columns, along with their general meanings.
|
Column name |
Meaning |
|
Impressions (Viewable) |
The number of times your ads were viewed. A viewable impression is counted every time your promoted content is viewed. |
|
Impressions (Total) |
The overall number of times your campaign’s ads were shown. An impression is counted every time an ad within your campaign is displayed. |
|
Viewability |
This is the percentage of seen ad impressions. An ad is considered viewed if 50% of the ad creative is shown for at least one second in the viewable space of the browser. |
|
Clicks |
The overall number of clicks your campaign's ads received. |
|
CPC (Average) |
Cost per click is the average cost charged per click, calculated by dividing the total cost of your clicks by the total number of clicks. |
|
CPM |
Cost per mile is the price for every 1,000 impressions a campaign receives. |
|
CTR |
Clickthrough rate is the number of clicks that your ad receives divided by the number of times your ad is shown. |
|
Conversions (Main goal) |
This is the number of valuable actions performed by users after clicking or viewing an ad. |
|
Conversion rate (Main goal) |
This is the percentage of visitors who completed a conversion (purchase, pageview, etc.), calculated by dividing the number of converted users by the number of users who clicked on your campaign ads. |
|
Win rate |
This is the percentage of won auctions. It shows how much of the available traffic you are getting based on your bid. |
|
CPA (Main goal) |
Cost per action is the price for every conversion you define, calculated by dividing the total amount of spent money by the conversion number. |
|
Spent |
This is the overall spendings on a campaign for the selected time period. |
|
Budget (Daily) |
This is your campaign’s daily allocated budget. |
|
Revenue |
This is the overall value received from conversions. |
|
Profit |
This is your net income, calculated by subtracting money spent on the campaign from overall revenue. |
|
ROAS |
Percentage is calculated by dividing the revenue attributed to your ad campaign by the cost of that campaign, multiplied by 100. |
|
EPC |
This is the average amount of money you earn each time someone clicks on your ads. |
|
vCPM |
Cost per 1000 viewable impressions is calculated by dividing the spent amount by the number of viewable impressions. |
|
vCTR |
Viewable clickthrough rate is the rate of how frequently someone who views your ad then clicks on it. |
|
Reach |
This is the number of unique visitors who have seen your ad. |
|
CPR |
Cost per reach is calculated by dividing the spent budget by the number of unique visitors. |
|
Frequency |
How often your ad is seen by each unique user, calculated by dividing overall impressions number by visitors number. |
|
Allows to track campaign performance in terms of budget spend and time progression. |
In addition, the platform features the option to download statistics as a CSV file. Click “Download Statistic in CSV” to initiate the process.
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There is a menu right next to each Campaign name. It allows to:
- Edit: Change the settings for the selected campaign.
- Copy: Create a copy of the selected campaign with the same settings. You'll be able to edit the copy after creating it (Note: your ads won't be copied).
- Delete: If you delete the selected campaign, its ads will be deleted as well. However, you'll still be able to copy the campaign's settings and see statistics.
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Individual Campaign Interface
Click a campaign name to open it and navigate to the individual campaign interface.
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The individual campaign interface includes the following sections:
- Ads: Check, edit existing ads and add a new one by hitting the Create Ad button.
- Widget optimization: Automate routine tasks with optimization rules. Create your own rule or use the rule set to get started.
- Sources optimization: Get greater control over your ad campaigns. Review traffic sources as domain names (e.g., abc.com) or app names.
- Statistics: Check the dynamic data of the selected campaign.
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