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      MGID Ads Introduction

      MGID Ads Interface

      Filters

      Campaign List

      Individual Campaign Interface

      MGID Ads — is our campaign management solution. With its easy navigation and high-level settings, you’ll be able to get your campaigns up and running in no time.

      A faster and simpler process for creating ad campaigns allows you to focus on other aspects of your business. In addition, the platform includes enhanced performance reporting to help you analyze data and make more informed decisions about your ad campaigns. 

      Furthermore, our AI-powered technology is built to boost ad performance and user engagement, resulting in higher ROAS.

      MGID Ads Interface

      There are four main building blocks of the MGID Ads interface:

      • Campaigns - create and manage your campaigns under this section.
      • Retargeting Audience - create and manage the audience for improved ad targeting.
      • Finance - generate invoices, check your wallet abount and balance.
      • Reports - delivers in-depth insights into your campaigns.

      0.Ads_interface

      The MGID Ads Campaigns section includes two parts:

      The graphic visualization of your campaign data allows you to select the metrics, and assess results to track the progress.

      1.Ads_interface-1

      Find the following information in the upper right-hand corner:

      2.Ads_interface

      Filters

      Filter Campaigns By Date

      There are several options to filter campaigns by a certain period:

      • Today
      • Yesterday
      • Last week
      • Last 7 days
      • Current week
      • Last month
      • Current month
      • All (filters from the time the first campaign was created under a particular account)

      Click the Calendar icon to filter by date.

      3.Ads_interface

      Filter Campaigns By Status

      There are several options to filter campaigns by its status:

      • All (displays campaigns with any status)
      • Active
      • Paused
      • Completed
      • All but deleted
      • Deleted

      Click the Filter icon to filter by status.

      4.Ads_interface

      In addition to these statuses, the system might show the following tooltips:

      • Refused
      • On hold (contact your manager)
      • Blocked due to reason (contact your manager)
      • Not enough balance (add more funds to run this campaign)
      • Paused on schedule / Waiting for a start date
      • Reached views limit
      • Reached impressions limit
      • Reached daily budget limit
      • Reached daily clicks limit
      • Reached overall budget limit
      • Reached overall clicks limit
      • Reached campaign end date

      Campaign List

      The default Campaign List interface is set up with the following columns: 

      • Tick box
      • On/Off
      • ID
      • Campaign Name
      • Status/tooltip

      The platform allows for the option to select additional columns to appear within the campaign list. Click the three-lines icon to select additional columns.

      9.Ads_interface

      The table below shows the options you can select for additional columns, along with their general meanings.

      Column name

      Meaning

      Impressions (Viewable)

      The number of times your ads were viewed. A viewable impression is counted every time your promoted content is viewed.

      Impressions (Total)

      The overall number of times your campaign’s ads were shown. An impression is counted every time an ad within your campaign is displayed.

      Viewability

      This is the percentage of seen ad impressions. An ad is considered viewed if 50% of the ad creative is shown for at least one second in the viewable space of the browser.

      Clicks

      The overall number of clicks your campaign's ads received.

      CPC (Average)

      Cost per click is the average cost charged per click, calculated by dividing the total cost of your clicks by the total number of clicks.

      CPM

      Cost per mile is the price for every 1,000 impressions a campaign receives.

      CTR

      Clickthrough rate is the number of clicks that your ad receives divided by the number of times your ad is shown.

      Test conversions

      This is the number of test conversions (including main and additional goals).

      Conversions (Main goal and additional goals)

      This is the number of valuable actions performed by users after clicking or viewing an ad.

      Conversion rate (Main goal and additional goals)

      This is the percentage of visitors who completed a conversion (purchase, pageview, etc.), calculated by dividing the number of converted users by the number of users who clicked on your campaign ads.

      Win rate

      This is the percentage of won auctions. It shows how much of the available traffic you are getting based on your bid. 

      CPA (Main goal)

      Cost per action is the price for every conversion you define, calculated by dividing the total amount of spent money by the conversion number.

      Spent

      This is the overall spendings on a campaign for the selected time period.

      Budget (Daily)

      This is your campaign’s daily allocated budget.

      Revenue

      This is the overall value received from conversions.

      Profit

      This is your net income, calculated by subtracting money spent on the campaign from overall revenue.

      ROAS

      Percentage is calculated by dividing the revenue attributed to your ad campaign by the cost of that campaign, multiplied by 100.

      EPC

      This is the average amount of money you earn each time someone clicks on your ads.

      vCPM

      Cost per 1000 viewable impressions is calculated by dividing the spent amount by the number of viewable impressions.

      vCTR

      Viewable clickthrough rate is the rate of how frequently someone who views your ad then clicks on it.

      Reach

      This is the number of unique visitors who have seen your ad.

      CPR

      Cost per reach is calculated by dividing the spent budget by the number of unique visitors.

      Frequency

      How often your ad is seen by each unique user, calculated by dividing overall impressions number by visitors number.

      Delivery Indicators

      Allows to track campaign performance in terms of budget spend and time progression.

      In addition, the platform features the option to download statistics as a CSV file. Click “Download Statistic in CSV” to initiate the process.

      5.Ads_interface

      There is a menu right next to each Campaign name. It allows to:

      • Edit: Change the settings for the selected campaign.
      • Copy: Create a copy of the selected campaign with the same settings. You'll be able to edit the copy after creating it (Note: your ads won't be copied).
      • Delete: If you delete the selected campaign, its ads will be deleted as well. However, you'll still be able to copy the campaign's settings and see statistics.
      6.Ads_interface

      Individual Campaign Interface

      Click a campaign name to open it and navigate to the individual campaign interface.

      7.Ads_interface

      The individual campaign interface includes the following sections:

        • Ads: Check, edit existing ads and add a new one by hitting the Create Ad button.
        • Widget optimization: Automate routine tasks with optimization rules. Create your own rule or use the rule set to get started.
      • Sources optimization: Get greater control over your ad campaigns. Review traffic sources as domain names (e.g., abc.com) or app names.
      • Statistics: Check the dynamic data of the selected campaign.

      8.Ads_interface