MGID Ads Introduction

MGID Ads Interface

Filter Campaigns By Date

Filter Campaigns By Status

Campaign List

Individual Campaign Interface

MGID Ads — the new campaign management solution. Our platform is now updated to help you create ad campaigns quickly and efficiently. With its easy navigation and high-level settings, you’ll be able to get your campaigns up and running in no time.

A faster and simpler process for creating ad campaigns allows you to focus on other aspects of your business. In addition, the platform includes enhanced performance reporting to help you analyze data and make more informed decisions about your ad campaigns.

Furthermore, our AI-powered technology is built to boost ad performance and user engagement, resulting in higher ROAS.

MGID Ads Interface

The MGID Ads Campaigns section consists of two parts:

Analytics
Campaign List

The graphic visualization of your campaign data will help you track your progress. Select the metrics, assess results, and optimize your campaigns.

Expand or collapse the graph as you see fit. You can open it when you need to see the data.

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Find your Balance and Account information in the upper right-hand corner.

Filter Campaigns By Date

There are several options to filter campaigns by a certain period:

Today
Yesterday
Last week
Last 7 days
Current week
Last month
Current month
All (filters from the time the first campaign was created under a particular account)

Click the Calendar icon to filter by date.

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Filter Campaigns By Status

There are several options to filter campaigns by its status:

All (displays campaigns with any status)
Active
Paused
Completed
All but deleted
Deleted

Click the Filter icon to filter by status.

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In addition to these statuses, the system might show the following tooltips:

Refused
On hold (contact your manager)
Blocked due to reason (contact your manager)
Not enough balance (add more funds to run this campaign)
Paused on schedule / Waiting for a start date
Reached views limit
Reached impressions limit
Reached daily budget limit
Reached daily clicks limit
Reached overall budget limit
Reached overall clicks limit
Reached campaign end date

Campaign List

The default Campaign List interface is set up with the following columns:

Tick box
On/Off
ID
Campaign Name
Status/tooltip

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The platform allows for the option to select additional columns to appear within the campaign list. Click the three-line icon to choose additional columns.

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The table below shows the options you can select for additional columns, along with their general meanings.

Column title	Definition
Impressions (Viewable)	The number of times your ads were viewed. A viewable impression is counted every time your promoted content is viewed.
Impressions (Total)	The overall number of times your campaign’s ads were shown. An impression is counted every time an ad within your campaign is displayed.
Viewability	This is the percentage of seen ad impressions. An ad is considered viewed if 50% of the ad creative is shown for at least one second in the viewable space of the browser.
Clicks	The overall number of clicks your campaign's ads received.
CPC (Average)	Cost per click is the average cost charged per click, calculated by dividing the total cost of your clicks by the total number of clicks.
CPM	Cost per mile is the price for every 1,000 impressions a campaign receives.
CTR	Click-through rate is the number of clicks that your ad receives divided by the number of times your ad is shown.
Conversions (Main goal)	This is the number of valuable actions performed by users after clicking or viewing an ad.
Conversion rate (Main goal)	This is the percentage of visitors who completed a conversion (purchase, pageview, etc.), calculated by dividing the number of converted users by the number of users who clicked on your campaign ads.
Win rate	This is the percentage of won auctions. It shows how much of the available traffic you are getting based on your bid.
CPA (Main goal)	Cost per action is the price for every conversion you define, calculated by dividing the total amount of spent money by the conversion number.
Spent	This is the overall spending on a campaign for the selected time period.
Budget (Daily)	This is your campaign’s daily allocated budget.
Revenue	This is the overall value received from conversions.
Profit	This is your net income, calculated by subtracting money spent on the campaign from overall revenue.
ROAS	Percentage is calculated by dividing the revenue attributed to your ad campaign by the cost of that campaign, multiplied by 100.
EPC	This is the average amount of money you earn each time someone clicks on your ads.
vCPM	The cost per 1000 viewable impressions is calculated by dividing the spent amount by the number of viewable impressions.
vCTR	Viewable clickthrough rate is the rate of how frequently someone who views your ad then clicks on it.
Reach	This is the number of unique visitors who have seen your ad.
CPR	Cost per reach is calculated by dividing the spent budget by the number of unique visitors.
Frequency	How often your ad is seen by each unique user is calculated by dividing the overall impressions number by the visitor's number.

The platform allows filtering by goals (main goal, additional goal 1, additional goal 2).

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In addition, the platform features the option to download statistics as a CSV file. Click “Export CSV” to initiate the process.

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There is a pop-up menu right next to each Campaign name. It allows to:

Edit: Change the settings for the selected campaign.
Copy: Create a copy of the selected campaign with the same settings. You'll be able to edit the copy after creating it (Note: your ads won't be copied).
Delete: If you delete the selected campaign, its ads will be deleted as well. However, you'll still be able to copy the campaign's settings and see statistics.

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