--- title: Pricing and Billing Model description: This article describes the general principle of pricing and billing in the MGID Ads dashboard. --- [Skip to content](https://help.mgid.com/mgids-pricing-and-billing-model#main-content) English Show submenu for translations ![MGID\_Logo\_Help\_Center\_W\_R\_Swoosh.svg\]](https://help.mgid.com/hubfs/MGID_Logo_Help_Center_W_R_Swoosh.svg) - [Advertisers](https://www.mgid.com/advertisers) - [Publishers](https://www.mgid.com/publishers) - [Contact Us](https://www.mgid.com/about#tabs-contactus) Open main navigation Close main navigation - [Advertisers](https://www.mgid.com/advertisers) - [Publishers](https://www.mgid.com/publishers) - [Contact Us](https://www.mgid.com/about#tabs-contactus) - English Show submenu for translations - Contact us Contact us Welcome to MGID! How can we help you? - There are no suggestions because the search field is empty. 1. [Help Center Home](https://help.mgid.com/?hsLang=en) 2. [Advertisers](https://help.mgid.com/advertisers?hsLang=en) 3. [Get started with MGID Ads](https://help.mgid.com/advertisers?hsLang=en#get-started-with-mgid-ads) # Pricing and Billing Model *This article describes the general principle of pricing and billing in the MGID Ads dashboard, so you can easily plan and manage your campaigns*. ### CPC-Based Pricing MGID operates on a **Cost-per-Click (CPC) prepaid model**. You pay for the number of clicks your campaign receives based on the CPC rate you set. It’s an easy-to-understand method of paying for the results you achieve. ***Pricing Model Stages:*** 1. **Set your budget.** Decide how much you want to spend on your campaign (e.g., $50). 2. **Choose your CPC**. Define how much you’re willing to pay per click (e.g., if you set a CPC of $0.05, you'll pay 5 cents per click). 3. **Pay for actual results**. Only when someone clicks on your content. For example, 100 clicks at $0.05 CPC = $5 total spend. 4. **Optimize performance**. Use MGID’s optimization tools and onboarding support to improve results and maximize efficiency. You can adjust your CPC at any time based on performance and campaign goals. MGID does not offer a CPA (Cost Per Action) model. However, our tools and optimization strategies are designed to help you achieve, and potentially lower, your target CPA over time. ### Billing and Payments Managing your balance is quick and flexible within the [MGID dashboard](https://ads.mgid.com/). - Click **“Add Funds”** on the main dashboard page. - Select the payment methods available in your region. ![1.Pricing\_Billing](https://help.mgid.com/hs-fs/hubfs/1.%20Help%20Center%20(website)/Advertisers/1.%20English%20language%20articles/Pricing%20and%20billing%20model/1.Pricing_Billing.png?width=670&height=365&name=1.Pricing_Billing.png) ***Paying by card*** - Enter the amount you want to deposit. - Add your card details. - Save the card for future payments or enable [automatic top-ups](https://help.mgid.com/automatic-billing-auto-top-up-in-mgid-ads?hsLang=en).  ![2.Pricing\_Billing](https://help.mgid.com/hs-fs/hubfs/1.%20Help%20Center%20(website)/Advertisers/1.%20English%20language%20articles/Pricing%20and%20billing%20model/2.Pricing_Billing.png?width=670&height=365&name=2.Pricing_Billing.png) Although the minimum deposit is $100, we recommend a deposit of at least $650. A higher initial budget helps generate enough data for testing and unlocks [CPA Tune](https://help.mgid.com/conversion-bidding-automation-cpa-tune?hsLang=en), MGID’s AI-powered bidding optimization tool.  To make a **bank wire transfer** to top up your balance, please contact your manager to obtain an invoice for the bank transfer or to discuss alternative options that may suit your needs. - [Advertisers](https://help.mgid.com/advertisers?hsLang=en#main-content) - [Get started with MGID Ads](https://help.mgid.com/advertisers?hsLang=en#get-started-with-mgid-ads) - [Campaign Setup & Management](https://help.mgid.com/advertisers?hsLang=en#campaign-setup-management) - [CPA Tune](https://help.mgid.com/advertisers?hsLang=en#cpa-tune) - [Conversion tracking: general](https://help.mgid.com/advertisers?hsLang=en#conversion-tracking-general) - [Tracking with MGID Pixel](https://help.mgid.com/advertisers?hsLang=en#tracking-with-mgid-pixel) - [Postback & Trackers](https://help.mgid.com/advertisers?hsLang=en#postback-trackers) - [Affiliate Networks Integration](https://help.mgid.com/advertisers?hsLang=en#affiliate-networks-integration) - [Webhook tracking method & Integrations](https://help.mgid.com/advertisers?hsLang=en#webhook-tracking-method-integrations) - [Native integrations](https://help.mgid.com/advertisers?hsLang=en#native-integrations) - [Ad Creatives Management](https://help.mgid.com/advertisers?hsLang=en#ad-creatives-management) - [Campaign Optimization & Performance](https://help.mgid.com/advertisers?hsLang=en#campaign-optimization-performance) - [FAQ](https://help.mgid.com/advertisers?hsLang=en#faq) - [MGID Video Guides](https://help.mgid.com/advertisers?hsLang=en#mgid-video-guides) - [Publishers](https://help.mgid.com/publishers?hsLang=en#main-content) - [General](https://help.mgid.com/publishers?hsLang=en#general) - [Prohibited content and practices](https://help.mgid.com/publishers?hsLang=en#prohibited-content-and-practices) - [Types of integration](https://help.mgid.com/publishers?hsLang=en#types-of-integration) - [Compliance](https://help.mgid.com/publishers?hsLang=en#compliance) - [Payment](https://help.mgid.com/publishers?hsLang=en#payment) - [FAQ](https://help.mgid.com/publishers?hsLang=en#faq) - [Ad Quality Policies and Creative Guidelines](https://help.mgid.com/ad-quality-policies-and-creative-guidelines?hsLang=en#main-content) - [Ad Approval & Compliance Guidelines](https://help.mgid.com/ad-quality-policies-and-creative-guidelines?hsLang=en#ad-approval-compliance-guidelines) - [Creative AI Hub](https://help.mgid.com/ad-quality-policies-and-creative-guidelines?hsLang=en#creative-ai-hub) - [Creative Hub](https://help.mgid.com/ad-quality-policies-and-creative-guidelines?hsLang=en#creative-hub) - [Compliance & Security](https://help.mgid.com/ad-quality-policies-and-creative-guidelines?hsLang=en#compliance-security) - [Advertisers Super Client Account](https://help.mgid.com/advertisers-super-client-account?hsLang=en#main-content) - [Clients](https://help.mgid.com/advertisers-super-client-account?hsLang=en#clients) - [Fraud Prevention](https://help.mgid.com/fraud-prevention?hsLang=en#main-content) - [Fraud Prevention](https://help.mgid.com/fraud-prevention?hsLang=en#fraud-prevention) - [API](https://help.mgid.com/api?hsLang=en) - [DSP](https://help.mgid.com/dsp?hsLang=en) - [SSP](https://help.mgid.com/ssp?hsLang=en) - [Advertisers](https://www.mgid.com/advertisers) - [Publishers](https://www.mgid.com/publishers) - [Contact Us](https://www.mgid.com/about#tabs-contactus) [![Chill listening crop-3](https://help.mgid.com/hubfs/MGID_Logo_Icon_HC.svg "Chill listening crop-3")](https://www.mgid.com) Native performance through innovation Copyright © 2026, MGID Inc.