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How to Set Up a Campaign in MGID Ads?

This detailed guide shows how to create a campaign in the MGID Ads system and how to add an Ad to this campaign.


Campaign Setup

General Settings

Campaign Targeting

Audience Targeting

Budget and Limits

Conversion Tracking

Create Ads


Creating a campaign with MGID is a pretty straightforward process. It includes setting up a campaign and adding ads. Whether it is your first campaign or you are testing a new vertical/approach, running a campaign with the required-only settings is recommended. That way, you have comprehensive coverage and the platform has more data to learn.

Campaign Setup

Begin campaign setup by following these steps:


General Settings

To complete the General settings section, follow these steps:

  • Enter the Campaign name.
  • Select Campaign type.

➡️ Product promotion:  Advertise products or services with the intent to generate sales and develop brand loyalty. Product promotion is the most common of campaign types.

➡️ Content promotion: Promote news resources or website articles with informative or entertaining value. Content pages are for informational purposes only and do not have specific calls to action.

➡️ Push notification: Deliver ads on the user’s device (desktop, mobile or tablet) by means of PUSH notifications. This is a separate type of ad that is designed to look like system notifications on mobile and desktop devices. 

➡️ Search feed: Promote the search feed results of different search engines for specific keywords. This campaign type is designed specifically for search campaigns.

  • Enter the advertiser name in the appropriate field. Make sure you’ve only used letters, numbers and spaces.

➡️ For the advertiser name, you should select the name of your product, brand or website to appear in your ad below the title.

➡️ For Search feed campaigns, you need to specify the keyword here. It will not be displayed in widgets, but it will be used for machine learning.

You won't be able to change the advertiser name after your campaign goes live. 


Campaign Targeting

For campaign targeting, follow these steps:

  • Scroll down to the Campaign Targeting section and fill out the section according to your desired campaign targeting.

  • Under the “Geo” tab, select the countries you would like to target from the dropdown list. Define specific locations by including or excluding regions and cities. You’ll target the whole country if no specific regions or cities are selected. If no location is selected, your ads will target global audiences, which may influence the ad’s statistics.


  • Set up targeting by Platform, OS and connection type. 
  • Select browsers, browser search language and phone price ranges from the dropdown lists.


Audience Targeting

Target specific groups of people in the Audience targeting section by including or excluding audiences, demographics and interests. By selecting all three (audience, demographics, and interests), you’ll significantly narrow down your campaign reach.

Remember to create an Audience in the section of the MGID dashboard prior to campaign configuration. Once an Audience is created, you can select it from the dropdown list while configuring your campaign. Otherwise, the dropdown list for Audience will be empty.


Once you have completed the Campaign setup section, click Continue to navigate to the Budget and limits section.


Budget and Limits

You can set up daily and overall campaign limits as:

  • Unlimited: Your campaign doesn’t have any limits in budget or clicks. It will run and get all available traffic until you stop it or until its end date.

  • By budget: Your campaign stops running after it reaches the budget limit you set. The minimum overall or daily budget limit is $50.

  • By clicks: Your campaign stops running after it reaches the clicks limit you set.

Bid amount: All ads under the campaign will inherit a CPC — you can set a different CPC for a specific ad later, if required. 


In cases when your campaign is limited by budget or clicks, there is an option to buy traffic evenly. Use this option to set up a daily limit to buy traffic and instruct the platform to spend the budget evenly during the day. 

We recommend using this option with a daily limit starting at 500 clicks  — or the budget equivalent. You’ll get the same traffic amount every hour to even your expenses during the day.


To indicate how you want to run your ads, scroll down the page and navigate to the Schedule field.

There you can set to run new ads automatically or manually after approval. In addition, you can select specific dates, days and hours to run your campaign.


Once you have completed the Budget and limits section, click Continue to navigate to the Conversion tracking section.


Conversion Tracking

For Conversion Tracking setup, follow these steps:

  • Select one of the available tracking options: MGID Pixel, MGID Pixel via GTM or postback.

Tracking option



MGID Pixel

An effective way to track the performance of your campaigns. MGID Pixel records a user's actions — like making a purchase — once they have clicked on your ad and landed on your website. This data is then sent back to MGID where it can be used to optimize your campaign and improve its performance. Additionally, MGID pixel code allows you to display ads to visitors who have previously interacted with your site.

You will need to place the code on your site to install it. It is suitable for websites with a “thank you” page ("thank you for ordering"; "thank you"; etc.).

MGID Pixel via GTM

MGID Pixel via GTM allows you to implement the MGID pixel code to your site, use familiar Google Tag Manager and set up conversions all without requiring you to know how to code.

The Pixel plugin is available in the GTM library and there are step-by-step instructions within the interface.

Postback (S2S)

Server to server integration is used to report a user's action on a website or app. Postback is the most precise method for S2S integration. It allows you to track multiple conversions and usually requires a tracker.

This option includes integration with an affiliate network or a tracker (Keitaro, Binom, Beemob, etc.).

We recommend the MGID Pixel option so the platform will learn faster. 

Postback (S2S) is also a good option for sending conversion statistics to the MGID platform. However, whatever choice you implement, ensure accurate conversion statistics are displayed in the dashboard.


  • Create (or add) up to 3 conversion goals.

You can set up the main goal (e.g., conversion or lead) and 2 additional goals (e.g., add to cart or sign up for an email) from your funnel.


  • Add Tracking Tags.

You can add any additional dynamic parameter from the available macros.


  • Click Publish in order to save the campaign. 


Create Ads

To create ads, follow these steps:

  • Navigate to the Campaigns tab.

  • Click the +Create button.

  • Select Ads from the drop-down list.


  • Select the campaign(s) where you want to add the Ad.


  • Add the content URL(s). This is the page where you want to land visitors. 
  • Enter your desired title(s).
  • Add a description — a detailed definition of your product or service.


  • Select a call to action.


  • Click Save and your ads will go to moderation automatically.