This article covers the CPC (Cost Per Click) flow in the MGID Ads system.
Introduction
MGID operates on a pre-payment CPC (cost per click) model. Our platform supports setting up the desired CPC both at the Campaign and Ad levels.
When creating a new campaign, the CPC field allows you to set a default cost-per-click for all new Ads that will be added to that campaign.
Although the Ads creation flow is separate from the campaign creation flow, every Ad must be linked to a specific campaign, and the CPC value set at the campaign level will be inherited by new Ads when they are created.
However, it’s important to note that changing the CPC at the campaign level after Ads have been created does not affect the existing Ads. The CPC value is only applied when new Ads are created, and any changes to the CPC on the campaign level only apply to future Ads. To adjust the CPC for individual existing Ads, you need to do this at the Ad level.
The CPC field at the campaign level is designed to provide consistency and an easier approach when adding new Ads to a campaign. It ensures all new Ads start with the same default CPC but offers flexibility to adjust the CPC for each Ad individually later.
Setting up CPC
Setting up CPC on the campaign level
The CPC configurationis an important step, which you can handle during the campaign creation process at the Budget and Limits stage. Keep in mind that this CPC will automatically apply to all new Ads added to the campaign.
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If your balance is in USD, the CPC will be in USD cents.
The system displays the suggested range of CPC alongside the Your CPC amount section. We recommend reaching out to your manager or using our live chat to speak to an agent for more tailored advice. This way, you can obtain the most suitable CPC amount based on your specific product and the current competitive landscape.
Setting up CPC on the Ads level
All Ads added to the campaign automatically inherit the campaign-level CPC. To adjust the CPC for a particular Ad, navigate to the Ads interface and click on the CPC number next to the Ad to make the adjustments.
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To adjust the CPC for individual existing Ads that were created before you adjusted the CPC on the campaign level, navigate to the settings of each individual Ad and manually update the CPC.
Changing the CPC at the campaign level will not automatically change the CPC for existing Ads. This change will only affect new Ads created under that campaign.
Example of setting up CPC:
- You set the CPC at the campaign level to $1 during the campaign setup;
- After the campaign is running, you create a new Ad, and it inherits the CPC of $1 from the campaign;
- If you later decide that this Ad should have a CPC of $1.50, you need to manually adjust the CPC in that specific Ad’s settings;
- Existing Ads from before the change will keep their original CPC unless updated manually.