MGID designed the Summary Metrics Dashboard to provide an at-a-glance understanding of campaign performance and the overall marketing impact on a business.
It provides users with a comprehensive overview of their advertising campaign performance and allows for customization of key metrics to suit individual preferences. The Summary Metrics Dashboard offers comparative insights between selected periods and previous periods, enabling users to track performance trends effectively.
There are six default metrics available when you log into the Campaigns dashboard:
- Spent: This displays the total advertising expenditure over a specified period. This metric is crucial for arbitrageurs to evaluate investment effectiveness.
- CPC (Cost Per Click): This helps in bid management and understanding campaign cost structures.
- Clicks: This indicates the number of clicks received on advertisements, directly impacting campaign revenue potential.
- Conversions: This shows the number of conversions achieved against the campaign's primary goal, which is essential for assessing advertising success.
- Conversion Rate (CR): This reflects the percentage of visitors who completed a conversion, aiding arbitrageurs in assessing ad effectiveness.
- ROAS (Return on Ad Spend): This provides a quick understanding of the relationship between advertising spending and revenue generation.
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The metrics dashboard includes six blocks; there is no option to eliminate or add additional blocks. However, you can change the metrics within each block according to your needs. If needed, you can select all the same metrics.
You can choose all of the metrics from the column picker on the main page, except:
- Test conversions
- Daily budget
- Overall budget
- If there is a metric that is not stored/counted
You can collapse or expand each metric block, allowing you to focus on specific metrics of interest while minimizing visual clutter.
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The same filters that affect the table (date, campaign status, search) also affect the metrics output.
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In addition, the metrics dashboard displays the difference (increase, decrease) between the selected period and the previous period for each metric. The function compares two date periods with each other and displays it as a percentage.
For example, if you select 25 days in the calendar, the function will compare the metric value with the previous 25 days.
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If you selected “current month” in the calendar, and today is the 25th day, then the functionality will compare data for the current 25 days with the FULL NUMBER OF DAYS of the previous month.
A similar flow works for the “current week” calendar option.
In cases where a metric value is zero, both the metric value and the corresponding difference value will display as zero. This ensures accuracy and consistency in data representation.
The selected metric configuration is saved at the client ID level, ensuring that you do not need to reconfigure the preferences with each session.
By implementing the Summary Metrics Dashboard with the specified features and requirements, we aim to provide users with a powerful tool for monitoring and optimizing advertising campaigns effectively.