In this article:
Core conversion tracking setup on MGID side
Conversion tracking setup on the third-party side
Additional settings required by your chosen tracking method
Tracking link settings (Tracking Tags)
Conversion Tracking Considered Fully Enabled?
Setting up conversion tracking in MGID Ads is essential for understanding user interactions, such as sign-up, purchase or any other action considered valuable to the advertiser, and gathering data. Without this data, it is impossible to perform manual or AI optimization. In addition, the MGID Ads dashboard will not display key metrics such as CPA, Profit, Revenue, ROAS and Conversions if you skip the conversion tracking setup.
This checklist is an easy guide for a successful tracking setup.
Core conversion tracking setup on MGID side:
- Conversion tracking method selection - Choose the tracking method that works in your case: Pixel, Pixel via Google Tag Manager, Postback, Webhook or Native integration.
- Conversion goals defining – Set up specific conversion goals relevant to your campaign success.
- Tracking links configuration – Add tracking tags to collect and analyze essential performance data.
Conversion tracking setup on the third-party side
While MGID handles the core configurations, additional settings should be managed on your tracking system's end. The additional settings might include:
- Postback link insertion;
- Webhook event creation;
- Third-party integration adjustments.
Additional settings required by your chosen tracking method
Pixel
Before you begin, make sure to read these linked articles for a detailed overview of tracking set up for MGID Pixel.
To successfully implement Pixel tracking, you’ll need to complete the core setup steps along with the following specific configurations.
1. While inserting the Pixel Code on every page of the funnel is preferably, it is mandatory only on:- The first page of the funnel where users land after clicking an ad;
- All pages where conversions occur to ensure accurate tracking.
- URL-based conversion - Tracks conversion based on the URL of the page and conditions selected in MGID Ads.
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- Event-based conversions - Tracks conversion based on the event selected in MGID Ads.
Use event snippet code for either page load (works similar to URL condition) or click on an element.
Pixel via Google Tag Manager (GTM)
Before you begin, we recommend that you read these linked articles for a detailed explanation of the two conversion types:
- MGID Pixel via Google Tag Manager: URL-based conversions;
- MGID Pixel via Google Tag Manager: event-based conversions (click trigger).
With this tracking method, all you need to do is select it within MGID Ads. The remaining setup will take place in Google Tag Manager.
Postback
Before you begin, you can find a detailed overview of postback tracking within these linked articles.
To set up tracking with Postback method, you’ll need to complete the general setup along with the following configurations:
- Obtain a third-party GET parameter for {click_id} macro in the Tracking link settings (Tracking Tags);
- Generate a Postback link generation and insert it in the third-party system. A separate endpoint (link) is required for each conversion goal.
Webhook
Before you begin, please read this linked article for additional insights.
To set up tracking using the Webhook method, you’ll need to complete the general setup along with the following configurations:
- Select the relevant vendor selection; this will define the GET parameter for the {click_id} macro.
- Generate a Webhook link and insert it in the third-party system. A separate endpoint (link) is required for each conversion goal.
Native Integration
Each native integration follows a customized setup process tailored to its specific requirements and functionality. Read these linked articles to learn more about the set up process.Tracking link settings (Tracking Tags)
You can add macros to your tracking links for precise data collection. All supported macros are available as chip buttons in the interface.
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When a user clicks on an ad, the selected macros are automatically appended to the tracking link and replaced with real values. This enables your third-party system to capture essential click data directly from the tracking link when default parameters (on the left side from the macro) are replaced with the correct parameters the third-party system uses.
- Various analytical tools' UTM tags should be added here as well to transfer data to those systems on demand.
- While most macros are optional, {click_id} is mandatory for Postback and Webhook tracking and automatically included in other tracking methods.
- Important: Avoid adding the tracking link in the Tracking Tags section. Include only the necessary data parameters for tracking purposes — those will be added to the tracking link automatically.
When is Conversion Tracking Considered Fully Enabled?
Conversion tracking setup is considered complete when the following steps are successfully implemented.
1. The tracking method was selected.
2. Conversion goal(s) was defined by specifying:
- A conversion name for easy identification;
- The appropriate conversion category;
- A unique identifier (such as a URL condition or event name).
3. Comprehensive сonfiguration was completed on each side. This means implementing all necessary settings required by your chosen tracking method, along with MGID’s internal settings.
4. There was a successful test conversion processed. A test conversion must be completed and properly reflected in the MGID interface to confirm that tracking is working correctly.
Once all these steps are in place, your conversion tracking is fully enabled.