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Available Tracking Options

There are a few options to track conversions:

1. Google Tag Manager (GTM)

2. MGID Pixel (JS code)

3. Google Analytics 

4. Postback, S2S



Please select one that suits you best. For Pixel and GTM options you need to make sure that UTM parameters are transferred in URL all over the flow, up to the conversion page.

Please use the UTM Tagging in the campaign settings:

By default these fields will be filled in automatically but you can replace with info by your choice. It is highly recommended to use these tracking tags in campaign settings and not to hardcode them in tracking url.

1. Google Tag Manager (GTM)

If you have a change to install Google Tag Manager to your website or if you have access to the GTM container already installed you may use this option. It is a quick and easy to use. Here you will find our detailed instructions.

Note: there is no need to copy/paste a piece of JS pixel code from MGID account if you are going to setup pixel with Google Tag Manager (GTM). MGID pixel template should be selected instead in GTM template Gallery.

2. JS Pixel

This option only works when you have access to the offer's page source code and you can implement the javascript code into it.

The pixel will not be activated if the visitor's cookies were overwritten during their way to the needed ‘thank you’ page. As a solution, we ask to place our pixel on all landings (placed all over, from the first page of the funnel up to the 'thank you' page).

First, select the MGID conversion sensor option at the bottom of campaign settings in the Dashboard.

Then, get Pixel code.



Make sure that the pixel is placed in the source-code of the targeted pages.

In order to track conversions setting up goals in MGID platform is a must.

For example, by selecting URL Contains or URL Ends With options you can set Thank you page URL as a page final sale in your funnel will be tracked on.


You can find out more about our pixel installation and configuration of events in MGID Blog. 

3. Google Analytics 

If you have admin rights of the GA property installed on the website you can easily integrate it with MGID and see your goals in our dashboard. 

It's not recommended to use Google Analytics. That’s simply not the right tool for the purposes of ad conversion tracking. Due to inappropriate setup, Google Analytics quite often masks or filters out valid data that is coming in, and we recommend using dedicated software, i.e. trackers.

If you decide to use it anyway please first create goals.

Please note that goals of type "Event" require a tag which you may implement directly in the source code of your website or using GTM. You can learn more about GA goals creation on different sources especially on Google Support webpage.

For the moment, MGID is not integrated with GA4. 

4. Postback, S2S

If you don't have access to the offer's page source code, you can use a third-party tracking system to control your sales/leads/conversions/subscriptions/registrations or you may have your own tracking tool for postbacks. Here is our detailed instruction. 

We need to pass the parameter c={click_id} in the tracking link. We use it to optimise the campaign's performance (increase/decrease the traffic from several sources) and you should apply that data on your side.

You can set a specific event in your system and pass the required data depending on the actions performed by the visitor. If the event is a "lead", we need to pass the following data to the URL https://a.mgid.com/postback:

c={click_id} + e=lead (event name+client ID) + r=amount of revenue (if possible).

Check this section to find out more about trackers and the setup process for the most popular solutions on the market.