1. Help Center Home
  2. Advertisers
  3. Basic Campaign Setup & Management

Available Tracking Options

There are a few options to track conversions:

1. JS Pixel

2. GTM

3. Google Analytics or Yandex Metrics integration

4. Postback, S2S

Please select one that suits you best. For Pixel and GTM options you need to make sure that UTM parameters are transferred in URL (not just in cookies) all over the flow, up to the conversion page.

Please use the UTM Tagging in the campaign settings:

By default these fields will be filled in automatically but you can replace with info by your choice. It is highly recommended to use these tracking tags in campaign settings and not to hardcode them in tracking url. 

1. JS Pixel

This option only works when you have access to the offer's page source code and you can implement the javascript code into it.

The pixel will not be activated if the visitor's cookies were overwritten during their way to the needed ‘thank you’ page. As a solution, we ask to place our pixel on all landings (placed all over, from the first page of the funnel up to the 'thank you' page).

First, select the MGID conversion sensor option at the bottom of campaign settings in the Dashboard.

Then, get Pixel code.

Make sure that the pixel is placed in the source-code of the targeted pages.

We also need to register the URL of the targeted page in our system to activate the tracking.

You can find out more about our pixel installation and configuration of events in MGID Blog. 

2. GTM

If you are able to install Google Tag Manager on the website or if you have access to the GTM container already installed you may use this option. It is quite convenient and easy to use. Here you will find our instructions. 

3. Google Analytics or Yandex Metrics integration

If you have admin rights of the GA property installed on the website you can easily integrate it with MGID and see your goals in our dashboard. 

It's not recommended to use Google Analytics. That’s simply not the right tool for the purposes of ad conversion tracking. Due to inappropriate setup, Google Analytics quite often masks or filters out valid data that is coming in, and we recommend using dedicated software, i.e. trackers.

If you decide to use it anyway please first create goals.

Please note that goals of type "Event" require a tag which you may implement directly in the source code of your website or using GTM. You can learn more about GA goals creation on different sources especially on Google Support webpage.

For the moment, MGID is not integrated with GA4. 

4. Postback, S2S

If you don't have access to the offer's page source code, you can use a third-party tracking system to control your sales/leads/conversions/subscriptions/registrations or you may have your own tracking tool for postbacks. Here is our detailed instruction. 

We need to pass the parameter c={click_id} in the tracking link. We use it to optimise the campaign's performance (increase/decrease the traffic from several sources) and you should apply that data on your side.

You can set a specific event in your system and pass the required data depending on the actions performed by the visitor. If the event is a "lead", we need to pass the following data to the URL http://a.mgid.com/postback:

c={click_id} + e=lead (event name+client ID) + r=amount of revenue (if possible).

Check this section to find out more about trackers and the setup process for the most popular solutions on the market.