--- title: How to Set Up a Campaign in MGID Ads? description: This detailed guide shows how to create a campaign in the MGID Ads system and how to add an Ad to this campaign. --- [Skip to content](https://help.mgid.com/how-do-you-run-a-campaign-on-mgid#main-content) - [English](https://help.mgid.com/how-do-you-run-a-campaign-on-mgid) - [Español](https://help.mgid.com/es/cómo-configurar-una-campaña-en-mgid-ads) - [Português - Brasil](https://help.mgid.com/pt-br/como-configurar-uma-campanha-no-mgid-ads) - [Tiếng Việt](https://help.mgid.com/vi/cách-thiết-lập-một-chiến-dịch-trên-mgid-ads) - [Українська](https://help.mgid.com/uk/як-налаштувати-кампанію-в-mgid-ads) English Show submenu for translations ![MGID\_Logo\_Help\_Center\_W\_R\_Swoosh.svg\]](https://help.mgid.com/hubfs/MGID_Logo_Help_Center_W_R_Swoosh.svg) - [Advertisers](https://www.mgid.com/advertisers) - [Publishers](https://www.mgid.com/publishers) - [Contact Us](https://www.mgid.com/about#tabs-contactus) Open main navigation Close main navigation - [Advertisers](https://www.mgid.com/advertisers) - [Publishers](https://www.mgid.com/publishers) - [Contact Us](https://www.mgid.com/about#tabs-contactus) - - [English](https://help.mgid.com/how-do-you-run-a-campaign-on-mgid) - [Español](https://help.mgid.com/es/cómo-configurar-una-campaña-en-mgid-ads) - [Português - Brasil](https://help.mgid.com/pt-br/como-configurar-uma-campanha-no-mgid-ads) - [Tiếng Việt](https://help.mgid.com/vi/cách-thiết-lập-một-chiến-dịch-trên-mgid-ads) - [Українська](https://help.mgid.com/uk/як-налаштувати-кампанію-в-mgid-ads) English Show submenu for translations - Contact us Contact us Welcome to MGID! How can we help you? - There are no suggestions because the search field is empty. 1. [Help Center Home](https://help.mgid.com/?hsLang=en) 2. [Advertisers](https://help.mgid.com/advertisers?hsLang=en) 3. [Campaign Setup & Management](https://help.mgid.com/advertisers?hsLang=en#campaign-setup-management) # How to Set Up a Campaign in MGID Ads? ## This detailed guide shows how to create a campaign in the MGID Ads system and how to add an Ad to this campaign. [Introduction](https://help.mgid.com/how-do-you-run-a-campaign-on-mgid#Introduction) [Campaign Setup](https://help.mgid.com/how-do-you-run-a-campaign-on-mgid#campaignsetup) [General Settings](https://help.mgid.com/how-do-you-run-a-campaign-on-mgid#generalsettings) [Campaign Targeting](https://help.mgid.com/how-do-you-run-a-campaign-on-mgid#campaigntargeting) [Audience Targeting](https://help.mgid.com/how-do-you-run-a-campaign-on-mgid#audiencetargeting) [Budget and Limits](https://help.mgid.com/how-do-you-run-a-campaign-on-mgid#budgetandlimits) [Conversion Tracking](https://help.mgid.com/how-do-you-run-a-campaign-on-mgid#conversion_tracking) [Create Ads](https://help.mgid.com/how-do-you-run-a-campaign-on-mgid#createads) [Video Guide](https://help.mgid.com/how-do-you-run-a-campaign-on-mgid#videoguide) --- ### Introduction Creating a campaign with MGID is a pretty straightforward process. It includes setting up a campaign and adding ads. Whether it is your first campaign or you are testing a new vertical/approach, running a campaign with the required-only settings is recommended. That way, you have comprehensive coverage and the platform has more data to learn. --- ### Campaign Setup Begin the campaign setup by following these steps: - Navigate to the [MGID Ads dashboard](https://ads.mgid.com/).  - Click the +Create button. - Select Campaign. ![1. Setup\_GIF\_1](https://help.mgid.com/hs-fs/hubfs/1.%20Help%20Center%20(website)/Advertisers/1.%20English%20language%20articles/How%20to%20set%20up%20camp%20on%20MGID%20Ads/1.%20Setup_GIF_1.gif?width=670&height=351&name=1.%20Setup_GIF_1.gif) --- ### General Settings To complete the General settings section, follow these steps: - Enter the **Campaign name.** - Select the **Campaign type**. ➡️ *Product promotion: * Advertise products or services with the intent to generate sales and develop brand loyalty. Product promotion is the most common of campaign types. ➡️ *Content promotion:* Promote news resources or website articles with informative or entertaining value. Content pages are for informational purposes only and do not have specific calls to action. ➡️ *Push notification*: Deliver ads on the user’s device (desktop, mobile or tablet) by means of PUSH notifications. This is a separate type of ad that is designed to look like system notifications on mobile and desktop devices.  ➡️ *Search feed*: Promote the search feed results of different search engines for specific keywords. This campaign type is designed specifically for search campaigns. - **Sources optimization** is enabled by default to optimize your bids and maximize ROI. For complete visibility and detailed insights, keep the sources optimization switcher on. You won't be able to change the source optimization settings after creating a campaign. - Enter the **Advertiser name** in the appropriate field. Make sure you’ve only used letters, numbers and spaces. ➡️ For the advertiser name, you should select the name of your product, brand or website to appear in your ad below the title. ➡️ For Search feed campaigns, you need to specify the keyword here. It will not be displayed in widgets, but it will be used for machine learning. You won't be able to change the advertiser name after your campaign goes live.  ![2. Setup\_img\_1](https://help.mgid.com/hs-fs/hubfs/1.%20Help%20Center%20(website)/Advertisers/1.%20English%20language%20articles/How%20to%20set%20up%20camp%20on%20MGID%20Ads/2.%20Setup_img_1.png?width=670&height=296&name=2.%20Setup_img_1.png) --- ### Campaign Targeting For campaign targeting, follow these steps: - Scroll down to the Campaign Targeting section and fill out the section according to your desired campaign targeting. - Under the Geo tab, select the countries you would like to target from the dropdown list. Define specific locations by including or excluding regions and cities. You’ll target the whole country if no specific regions or cities are selected. If no location is selected, your ads will target global audiences, which may influence the ad’s statistics. ![2. Setup\_img\_2](https://help.mgid.com/hs-fs/hubfs/1.%20Help%20Center%20(website)/Advertisers/1.%20English%20language%20articles/How%20to%20set%20up%20camp%20on%20MGID%20Ads/2.%20Setup_img_2.png?width=670&height=255&name=2.%20Setup_img_2.png) - Set up targeting by Platform, OS and connection type.  ![Camp\_setup\_upd\_1](https://help.mgid.com/hs-fs/hubfs/1.%20Help%20Center%20(website)/Advertisers/1.%20English%20language%20articles/How%20to%20set%20up%20camp%20on%20MGID%20Ads/Camp_setup_upd_1.png?width=670&height=349&name=Camp_setup_upd_1.png) - Select the browser and browser search language from the dropdown lists. ![Camp\_setup\_upd\_2](https://help.mgid.com/hs-fs/hubfs/1.%20Help%20Center%20(website)/Advertisers/1.%20English%20language%20articles/How%20to%20set%20up%20camp%20on%20MGID%20Ads/Camp_setup_upd_2.png?width=670&height=246&name=Camp_setup_upd_2.png) --- ### Audience Targeting Target specific groups of people in the Audience targeting section by including or excluding audiences, demographics and interests. By selecting all three (audience, demographics, and interests), you’ll significantly narrow down your campaign reach. Before setting up your campaign, make sure to [create an Audience](https://help.mgid.com/audience-and-retargeting-in-mgid-ads?hsLang=en#audiencesetup) in the Retargeting Audiences section. Once the Audience is ready, you’ll be able to select it from the dropdown menu during campaign setup. If no Audience is created, the dropdown will remain empty. ![2. Setup\_img\_5](https://help.mgid.com/hs-fs/hubfs/1.%20Help%20Center%20(website)/Advertisers/1.%20English%20language%20articles/How%20to%20set%20up%20camp%20on%20MGID%20Ads/2.%20Setup_img_5.png?width=670&height=344&name=2.%20Setup_img_5.png) *Navigate to the related guide to find out more about [the Audience Targeting Functionality](https://help.mgid.com/audience-targeting-functionality?hsLang=en).* Once you have completed the Campaign setup section, click Continue to navigate to the Budget and limits section. ![2. Setup\_img\_6](https://help.mgid.com/hs-fs/hubfs/1.%20Help%20Center%20(website)/Advertisers/1.%20English%20language%20articles/How%20to%20set%20up%20camp%20on%20MGID%20Ads/2.%20Setup_img_6.png?width=670&height=352&name=2.%20Setup_img_6.png)   --- ### Budget and Limits You can set up daily and overall **campaign limits** as: - Unlimited: Your campaign doesn’t have any limits in budget or clicks. It will run and get all available traffic until you stop it or until its end date. - By budget: Your campaign stops running after it reaches the budget limit you set. The minimum overall or daily budget limit is $50. - By clicks: Your campaign stops running after it reaches the clicks limit you set. **CPC amount**: All ads under the campaign will inherit a CPC — you can set a different CPC for a specific ad later if required. *Find out more about setting up CPC [HERE](https://help.mgid.com/setting-up-cpc-cost-per-click-in-mgid-ads?hsLang=en).* *![2. Setup\_img\_7](https://help.mgid.com/hs-fs/hubfs/1.%20Help%20Center%20(website)/Advertisers/1.%20English%20language%20articles/How%20to%20set%20up%20camp%20on%20MGID%20Ads/2.%20Setup_img_7.png?width=670&height=212&name=2.%20Setup_img_7.png)* In cases when your campaign is limited by budget or clicks, there is an option to buy traffic evenly. Use this option to set up a daily limit to buy traffic and instruct the platform to spend the budget evenly during the day.  We recommend using this option with a daily limit starting at 500 clicks  — or the budget equivalent. You’ll get the same traffic amount every hour to even your expenses during the day. **Schedule** To indicate how you want to run your ads, scroll down the page and navigate to the Schedule field. There, you can set to run new ads automatically or manually after approval. In addition, you can select specific dates, days and hours to run your campaign. Once you have completed the Budget and limits section, click Continue to navigate to the Conversion tracking section. ![2. Setup\_img\_8](https://help.mgid.com/hs-fs/hubfs/1.%20Help%20Center%20(website)/Advertisers/1.%20English%20language%20articles/How%20to%20set%20up%20camp%20on%20MGID%20Ads/2.%20Setup_img_8.png?width=670&height=264&name=2.%20Setup_img_8.png) --- ### Conversion Tracking For Conversion Tracking setup, follow these steps: - Select one of the [tracking methods](https://help.mgid.com/available-tracking-options-in-mgid-ads?hsLang=en) that best suits your campaign setup. ![2. Setup\_img\_9](https://help.mgid.com/hs-fs/hubfs/1.%20Help%20Center%20(website)/Advertisers/1.%20English%20language%20articles/How%20to%20set%20up%20camp%20on%20MGID%20Ads/2.%20Setup_img_9.png?width=670&height=231&name=2.%20Setup_img_9.png) - Follow the related setup guide:  [MGID Pixel (JS code)](https://help.mgid.com/mgid-pixel-js-code-direct-installation?hsLang=en) [MGID Pixel via Google Tag Manager: URL-based conversions](https://help.mgid.com/mgid-pixel-via-google-tag-manager-url-based-conversions?hsLang=en) [MGID Pixel via Google Tag Manager: event-based conversions (click trigger)](https://help.mgid.com/mgid-pixel-via-google-tag-manager-event-based-conversions-click-trigger?hsLang=en) [Postback](https://help.mgid.com/advertisers?hsLang=en#postback-trackers) [Webhook](https://help.mgid.com/advertisers?hsLang=en#webhook-tracking-method-integrations) [Native Integration](https://help.mgid.com/advertisers?hsLang=en#native-integrations) - Set up specific conversion goals relevant to your campaign success. Create (or add) up to 3 conversion goals.  You can set up the main goal (e.g., conversion or lead) and 2 additional goals (e.g., add to cart or sign up for an email) from your funnel. ![2. Setup\_img\_10](https://help.mgid.com/hs-fs/hubfs/1.%20Help%20Center%20(website)/Advertisers/1.%20English%20language%20articles/How%20to%20set%20up%20camp%20on%20MGID%20Ads/2.%20Setup_img_10.png?width=670&height=311&name=2.%20Setup_img_10.png) Use [the Conversion Tracking Setup Checklist](https://help.mgid.com/conversion-tracking-setup-checklist?hsLang=en) to easily stay on track while setting up your conversion tracking. - Add Tracking Tags. Use macros for precise data collection. All supported macros are available as chip buttons in the interface. - Click Publish in order to save the campaign.  ![2. Setup\_img\_11](https://help.mgid.com/hs-fs/hubfs/1.%20Help%20Center%20(website)/Advertisers/1.%20English%20language%20articles/How%20to%20set%20up%20camp%20on%20MGID%20Ads/2.%20Setup_img_11.png?width=670&height=350&name=2.%20Setup_img_11.png) --- ### Create Ads To create ads, follow these steps: - Navigate to the Campaigns tab. - Click the +Create button. - Select Ads from the drop-down list. ![1. Setup\_GIF\_2](https://help.mgid.com/hs-fs/hubfs/1.%20Help%20Center%20(website)/Advertisers/1.%20English%20language%20articles/How%20to%20set%20up%20camp%20on%20MGID%20Ads/1.%20Setup_GIF_2.gif?width=670&height=351&name=1.%20Setup_GIF_2.gif) - Select the campaign(s) where you want to add the Ad. ![2. Setup\_img\_12](https://help.mgid.com/hs-fs/hubfs/1.%20Help%20Center%20(website)/Advertisers/1.%20English%20language%20articles/How%20to%20set%20up%20camp%20on%20MGID%20Ads/2.%20Setup_img_12.png?width=670&height=223&name=2.%20Setup_img_12.png) - Add the content URL(s). This is the page where you want to land visitors.  - Enter your desired title(s). ![2. Setup\_img\_13](https://help.mgid.com/hs-fs/hubfs/1.%20Help%20Center%20(website)/Advertisers/1.%20English%20language%20articles/How%20to%20set%20up%20camp%20on%20MGID%20Ads/2.%20Setup_img_13.png?width=670&height=271&name=2.%20Setup_img_13.png) - Upload media. Select exciting and bright pictures. - Add a description — a detailed definition of your product or service. ![2. Setup\_img\_14](https://help.mgid.com/hs-fs/hubfs/1.%20Help%20Center%20(website)/Advertisers/1.%20English%20language%20articles/How%20to%20set%20up%20camp%20on%20MGID%20Ads/2.%20Setup_img_14.png?width=670&height=357&name=2.%20Setup_img_14.png) You can easily generate: - Title and description using the[AI Text Generator](https://help.mgid.com/ai-text-generator-for-title-and-description?hsLang=en) - Image using the [AI Image Generator](https://help.mgid.com/ai-image-generator-for-ad-campaigns?hsLang=en) - Select a call to action. - Set up [Third-Party Pixels to Track Impressions at the Creative Level](https://help.mgid.com/managing-third-party-pixels-to-track-impressions-at-the-creative-level?hsLang=en). - Click Save and your ads will go to moderation automatically. ![2. Setup\_img\_15](https://help.mgid.com/hs-fs/hubfs/1.%20Help%20Center%20(website)/Advertisers/1.%20English%20language%20articles/How%20to%20set%20up%20camp%20on%20MGID%20Ads/2.%20Setup_img_15.png?width=670&height=394&name=2.%20Setup_img_15.png) *Navigate to the related guide to find out more about [How to Create and Edit Ads.](https://help.mgid.com/how-to-create-and-edit-ads-in-mgid-ads?hsLang=en)* --- ### Video Guide         - [Advertisers](https://help.mgid.com/advertisers?hsLang=en#main-content) - [Get started with MGID Ads](https://help.mgid.com/advertisers?hsLang=en#get-started-with-mgid-ads) - [Campaign Setup & Management](https://help.mgid.com/advertisers?hsLang=en#campaign-setup-management) - [CPA Tune](https://help.mgid.com/advertisers?hsLang=en#cpa-tune) - [Conversion tracking: general](https://help.mgid.com/advertisers?hsLang=en#conversion-tracking-general) - [Tracking with MGID Pixel](https://help.mgid.com/advertisers?hsLang=en#tracking-with-mgid-pixel) - [Postback & Trackers](https://help.mgid.com/advertisers?hsLang=en#postback-trackers) - [Affiliate Networks Integration](https://help.mgid.com/advertisers?hsLang=en#affiliate-networks-integration) - [Webhook tracking method & Integrations](https://help.mgid.com/advertisers?hsLang=en#webhook-tracking-method-integrations) - [Native integrations](https://help.mgid.com/advertisers?hsLang=en#native-integrations) - [Ad Creatives Management](https://help.mgid.com/advertisers?hsLang=en#ad-creatives-management) - [Campaign Optimization & Performance](https://help.mgid.com/advertisers?hsLang=en#campaign-optimization-performance) - [FAQ](https://help.mgid.com/advertisers?hsLang=en#faq) - [MGID Video Guides](https://help.mgid.com/advertisers?hsLang=en#mgid-video-guides) - [Publishers](https://help.mgid.com/publishers?hsLang=en#main-content) - [General](https://help.mgid.com/publishers?hsLang=en#general) - [Prohibited content and practices](https://help.mgid.com/publishers?hsLang=en#prohibited-content-and-practices) - [Types of integration](https://help.mgid.com/publishers?hsLang=en#types-of-integration) - [Compliance](https://help.mgid.com/publishers?hsLang=en#compliance) - [Payment](https://help.mgid.com/publishers?hsLang=en#payment) - [FAQ](https://help.mgid.com/publishers?hsLang=en#faq) - [Ad Quality Policies and Creative Guidelines](https://help.mgid.com/ad-quality-policies-and-creative-guidelines?hsLang=en#main-content) - [Ad Approval & Compliance Guidelines](https://help.mgid.com/ad-quality-policies-and-creative-guidelines?hsLang=en#ad-approval-compliance-guidelines) - [Creative AI Hub](https://help.mgid.com/ad-quality-policies-and-creative-guidelines?hsLang=en#creative-ai-hub) - [Creative Hub](https://help.mgid.com/ad-quality-policies-and-creative-guidelines?hsLang=en#creative-hub) - [Compliance & Security](https://help.mgid.com/ad-quality-policies-and-creative-guidelines?hsLang=en#compliance-security) - [Advertisers Super Client Account](https://help.mgid.com/advertisers-super-client-account?hsLang=en#main-content) - [Clients](https://help.mgid.com/advertisers-super-client-account?hsLang=en#clients) - [Fraud Prevention](https://help.mgid.com/fraud-prevention?hsLang=en#main-content) - [Fraud Prevention](https://help.mgid.com/fraud-prevention?hsLang=en#fraud-prevention) - [API](https://help.mgid.com/api?hsLang=en) - [DSP](https://help.mgid.com/dsp?hsLang=en) - [SSP](https://help.mgid.com/ssp?hsLang=en) - [Advertisers](https://www.mgid.com/advertisers) - [Publishers](https://www.mgid.com/publishers) - [Contact Us](https://www.mgid.com/about#tabs-contactus) [![Chill listening crop-3](https://help.mgid.com/hubfs/MGID_Logo_Icon_HC.svg "Chill listening crop-3")](https://www.mgid.com) Native performance through innovation Copyright © 2026, MGID Inc. ```json { "@context" : "https://schema.org", "@type" : "VideoObject", "contentUrl" : "https://stream.mux.com/DNhlufCgjoHF702xK02fSENBByP02aCREwNsL7Q02KxOcCg/capped-1080p.mp4", "dateModified" : "2024-11-21T06:46:03.683Z", "duration" : "PT7M16S", "height" : 2160, "name" : "2_CampaignCreation", "thumbnailUrl" : "https://5237928.fs1.hubspotusercontent-na1.net/hubfs/5237928/2_CampaignCreation.mp4/medium.jpg", "uploadDate" : "2024-11-21T06:46:03.678Z", "width" : 3840 } ```