Adjust App Tracker Integration in MGID Ads

MGID Dashboard Settings

Start by creating an event and Postback URL in the MGID dashboard.

Follow these steps:

1. Create a new advertising campaign or edit an existing one by clicking on its respective icon in the dashboard.

2. Navigate to the Conversion tracking section and select the Postback option in the Tracking settings tab.

3. Add a new conversion goal named “lead”. In addition, you can select an existing goal.

In this system, the postback will always be encoded in the tracking link as a callback.

Example:
https://app.adjust.com/APP_Token?click_id={click_id}&campaign_id={campaign_id}&creative_id={teaser_id}&publisher_id={widget_id)&install_callback=https%3A%2F%2Fa.mgid.com%2Fpostback%3Fc%3D{click_id}%26e%3Dlead

Where:

• App Token - is the token of your application in the Adjust system.
• Install Postback: https://a.mgid.com/postback?c={click_id}&e=lead

 Example of tracking link with postback for the in-app event:
https://app.adjust.com/cbtest?event_callback_41i3c9=https%3A%2F%2Fa.mgid.com%2Fpostback%3Fc%3Dc2FuZGJveF82MDcyMTMzXzE1OTU5NDkzNDdfc2FuZGJveA2%26e%3D%7Bevent%7D%26r%3D%7Brevenue%7D

Where:

• cbtest - is your app token
• event_callback_41i3c9 - your event token

The value in the “e” parameter for post-install events will be the event token. You can also name it with {event_name} - whatever the client named the event. If the client has called the event Checkout Start, you’ll receive Checkout%20Start. 

Adjust App Tracker Dashboard Settings

You can find "MGID" in the Adjust Campaign Wizard.

Navigate to the App Settings -> Tracker URLs -> New Tracker -> MGID.

Here is the additional documentation that might help you with setup:

• Campaign setup
• Event callback page
• List of available placeholders