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Adjust App Tracker Integration in MGID Ads

MGID Dashboard Settings

Start by creating an event and Postback URL in the MGID dashboard.

Follow these steps:

  1. Create a new advertising campaign or edit an existing one by clicking on its respective icon in the dashboard.


2. Navigate to the Conversion tracking section and select the Postback option in the Tracking settings tab.

3. Add a new conversion goal named “lead”. In addition, you can select an existing goal.

For the Adjust system for the Install event, you MUST use “lead” (case-sensitive).


Repeat these steps (Add another goal) if you want to track post-install in-app events.


Event Name: Use the same name that you provided in Adjust, exactly as it appears there. Event names are case-sensitive.

It’s not necessary to set the MGID postback link into the Adjust interface for install. The system will generate it automatically.

In this system, the postback will always be encoded in the tracking link as a callback.



 Example of tracking link with postback for the in-app event:


  • cbtest - is your app token
  • event_callback_41i3c9 - your event token

The value in the “e” parameter for post-install events will be the event token. You can also name it with {event_name} - whatever the client named the event. If the client has called the event Checkout Start, you’ll receive Checkout%20Start. 

Adjust App Tracker Dashboard Settings

You can find "MGID" in the Adjust Campaign Wizard.

Navigate to the App Settings -> Tracker URLs -> New Tracker -> MGID.

Here is the additional documentation that might help you with setup: