This article is designed for our potential Advertiser partners and covers some recommendations for the first campaigns.
Campaign Recommended Practices
MGID Introduction
MGID is an innovative global pioneer in native advertising that drives revenue growth for all participants in the advertising ecosystem. We have some branding formats suitable for creating an audience, but the ultimate goal for everyone is results that must be delivered.
Our formats:
- Native
- Push
- Rich Media
- Video
- Programmatic Display
Payment models:
- CPC (Cost Per Click)
- CPM (Cost Per Mille) for specific formats
- CPCV (Cost Per Completed View; for video formats, there are restrictions on countries where we can use it).
Note that if you buy on a CPM basis, you can target your desired viewability. In this way, you can control whether they are visible or not.
We are serious about the brand safety and privacy safety of our partners, both publishers and advertisers and also about the audience that we deliver to advertiser's websites through our widgets. That’s why our partners have to fill out our KYC form or go through the iDenfy platform for verification. This way, everyone will be sure that no fraud is present and that your brand is protected.
Become our Advertiser Partner
To start the process of becoming our Advertiser partner, simply fill out the form via our website HERE.
Later, you can use the chat button in the MGID Ads dashboard or provide us with additional contact information (Skype / TG / other messengers), and we will contact you there.
Additionally, you can adjust your language and timezone preferences, so we will try to assign someone who can help you at the time that is most convenient for you.
We encourage you to share the following information with us:
- What you want to run with us
- Your goals
- KPIs
- What you’ve tried already
- Some strategies that worked for you earlier
➡️ If you are an affiliate, give us the goals and restrictions you’ve got from your affiliate network.
➡️ If you are a direct advertiser, let us know the details of how your offer works so we can create a strategy that would be specific and unique for you.
If you want to run campaigns on your own, without any help from MGID, that's also possible. In this case, you may try to use two approaches:
- The first one is a basic copycat of similar offers that you saw running on our widgets. If you are familiar with spy tools, you can copy them. It's not the best way, but if you have no other ideas, this might help you at least check the general potential of the offer (if it has any) so that later you can put more effort into creating your own landing page and creatives.
- The second approach is creating your own unique angle. This might be tough, but usually, this works better than a copy. If the offer is good and your flow is unique, your margin should be higher.
Our creative team can help you with fresh ideas and creatives, but you can also use our AI features for titles and image generation or take pictures from the Getty Images gallery that is right there for your use.
You can test different A/B approaches in different campaigns. Now, with our updated dashboard, it’s really easy to multiply ads into different campaigns and mix images and titles when you upload them.
First Campaigns Creation
Start with a few campaigns. If you have only one offer to run, it’s better to split it by devices and then, after the initial test, create a few more campaigns according to the results you’ve got with the first one.
The more campaigns you have in the system, the better it is. However, they shouldn’t be 100% identical and at the same time; targeting shouldn't be too narrow, or you might end up creating a campaign with only 2 clicks a day.
It’s also important to add new ads to existing campaigns at least once every 3-5 days, depending on the campaign's volume. Having a constant test set of creatives, ensures the campaign itself is not going die fast.
When you create your first campaign, try targeting as generally as you can.
For example, you have a gaming campaign. The game itself is allowed to be run on specific devices only, but targeting by geo only targets by country, so it’s best to leave it more broad.
If age or interest targeting is not required by advertisers, then it’s better to check the audience feedback on it and then move forward with optimization strategies.
Running a campaign this way, you will reach a set of users who are interested in gaming.
Later on, you can do an analysis of audience interests, website categories, the context of the web pages, age and gender of the users and also on some other specific targeting that we have inside the platform, but first, you have to see the feedback from the audience.
If you have a limitation on the daily cap, add to it.
If you don’t know what to set as a daily limit for the campaign, choose x10 from the CPA cost that you expect. This should give you an understanding of the campaign performance after the first day of the run.
The setup of conversion tracking is a must.
If you don’t know how to do that properly, check our Postback & Trackers Integration section on the help center or ask our team to help you. There is a dedicated team that will help you with the setup.
The conversion tracking setup is crucial in measuring the performance and our assistance with the tactic suggestions. Please remember that without a conversion setup, our rules-based optimization can’t work.
Campaign Recommended Practices
Case 1
Sometimes, there are tricky cases like finding a community of non-local people in specific countries to offer them some products or services.
Let’s imagine you are opening a new delivery center in Italy, but you are a brand originally from Ukraine. You know that Ukrainians will benefit from this delivery center the most (they are your core audience), so you would like to target them.
But how can you find them?
The easiest way is to use the list of Ukrainian websites. However, now, a lot of people read news about Ukraine, so how can we be sure they are Ukrainians?
The use of the website language targeting will help you find a community of non-local people in specific countries.
Case 2
How do you target a specific topic? What would be better: the category of the website or contextual targeting?
Contextual targeting would be better. You can use the sentiment that gives you control of what emotion you want to express with your ad. If possible, we suggest creating different campaigns and a set of creatives for different sentiments and contexts.
Case 3
What if your website is huge and full of nice and fancy things, but is hard for 3G connection details?
Remove the 3G connection from your targeting.
We strongly recommend checking the websites before launching a campaign with the upload speed.
If you run some luxury brands - target users with expensive mobile phones.
With MGID targeting options, you can actually control a user journey.
You know where the user came from to the publisher’s website - from social media, Google search, referral blog, etc. You can create a campaign with that knowledge and adapt your funnel. It’s time to move on and create more, according to the results you see from the gathered information.
Case 4
In case some areas of traffic are performing better than others (let’s say one region is outperforming others), it’s better to create a separate campaign with that region only giving it a slightly higher CPC.
The same stands for other patterns that you may notice. You can copy ads (no harm), this allows you to gain more impressions and outperform your competitors.
Create new campaigns after the first two weeks of the campaign running (~7-14 days). This gives you enough time to analyze the original campaigns and find patterns.
Of course, during that time, you still need to blacklist low-performing sources, raise bids to the performing ones, block low-performing creatives and so on.
You should start doing that when the ad/widget spent x3 from the expected CPA during the first week and x1 later; after the 3rd week, the test budget of the ad/widget might be decreased to x0.7.
When your campaign has been running for more than 10 days, you should already have enough data to start additional retargeting of campaigns. You have automatically gathered data on ad viewers and clickers, and if you've set up conversion tracking properly, you have even more insight. Now, you can include or exclude these audiences and create a unique flow specifically for those users.
It might be beneficial to create ads with additional discounts and show them to those who visited the landing page without making a purchase. Alternatively, you can exclude users who are not clicking, especially if your primary focus is on traffic delivery.
If you want to split your budget throughout the day, use the checkbox of this option in campaign settings. It’s better to analyze campaign performance during the day and remove hours when your users are not active than just split it.
Summary
- The more approaches you have, the better. Having more campaigns gives you some priority.
- You never know what is going to actually work on a specific platform. That’s why it’s better to try a few.
- Publishers apply some of the rules we work with. We all care about the audience, the people who see our ads and how they react. That’s why some approaches are prohibited by one publisher and allowed by others, that’s why we have Medium and Higher Rank for the ads, but we also have some filtration types that are applied differently from publisher to publisher.
Usually, publishers do not block products but ask to work on a specific approach and that is why we suggest having few not to be too dependent on that one type of advertisement.
Ranks are general rules, but the ad types you see, are better to split by different types of them through different campaigns (PG, R, NC17, NSFW) and test all of them in different campaigns.
Of course, all of them will bring different results, but if you want to scale and grow in volumes, it’s better to find your best ad in each of the types.
Do not try to run one ad in one campaign for years. Change the background color, add or remove details, change at least something; otherwise, it will lose to the fresh creatives of your competitors. And of course, don’t forget to raise the budget.