The purpose of this tool is to show the client’s potential or approximate audience reach (volume of impressions) based on the targeting settings.
By default (unless a targeting setting is selected), the total number of impressions in MGID for the previous day is displayed in accordance with the client’s Dashboard time zone.
The volume of impressions is displayed taking into account each UID (widget), the campaign type and its settings (content, product, push).
When targeting is disabled the Reachmeter display is hidden.
Where is the Reachmeter located and what does it look like?
The Reachmeter is located in Dashboard in the “Editing an advertising campaign” section, and it will appear like this: