MGID Postback and AppsFlyer Setup Algorithm

Integrate AppsFlyer with MGID 

Enable the MGID Integrated Partner in AppsFlyer. 

1. Log into the AppsFlyer dashboard: https://hq1.appsflyer.com/auth/login 
2. Click on My Apps (top, right). 
3. Start typing the relevant App ID and click on the thumbnail to open the App:

4. Under Configuration (bottom left), select Integrated Partners.

5. Start typing “MGID” and click on the thumbnail to open the MGID Partner. 

6. Under MGID Integration, toggle Activate Partner to ON.

7. Under the Attribution Link tab, locate the Click-Through Attribution section and set the Click-Through Lookback Window to the desired duration - e.g. 30 days:

Create in-app events in AppsFlyer 

The steps taken in the previous section allow you to track Install Events. This section describes how to track In-App Events. 

1. Open the AppsFlyer dashboard.

2. Select the relevant App and navigate to Integrated Partners > MGID (see the previous section: Enable the MGID Integrated Partner).

3. Under the Integration tab, enable In-App Events Postback.

4. Under Sending Option, select 'This partner only'. 

5. For each in-app event (aka SDK Event Name) fill in an MGID version of the event name (aka Partner Event Identifier):

Set up your creative link.

Obtain the AppsFlyer link.  

1. Open the AppsFlyer dashboard. 
2. Select the relevant App and navigate to Integrated Partners > MGID (see above: Enable the MGID Integrated Partner). 
3. Under the Attribution Link tab, copy the Click Attribution Link created for MGID. 

Sample AppsFlyer Link: https://app.appsflyer.com/com.appsflyer.adNetworkTest?pid=mgid_int&af_click_lookback=7d&clickid={click_id} 

Set up the Campaign

1. Log into the MGID dashboard and click on the “add new campaign” button.

2. After the campaign was created go to the Tab Conversion sensors - MGID.

We can add one step, or several, depending on at which stage you need to receive the tracking data. 

We will use the “action - install of application” step as an example.

We need to do the following actions step-by-step:

1. Select Install APP on the Conversion Category.

2. Select the Postback tab.

3. Fill in the name of the event. 

 4. Click on the "Save" button.  

If you need to add post-install events in MGID Dashboard, e.g., “purchase,”  you have to add a new step, repeat the 1 and 2 steps mentioned above, and fill in the event name in the field [3].

Edit the campaign creatives. 

Link the Campaign Creative to the App Store/Play Store (via AppsFlyer): 

 1. Log into MGID Ads.

2. Add or edit your Campaign Creative. Fill in the AppsFlyer Link obtained above as the URL, and save.

Understanding the end-to-end flow

 The following steps illustrate the end-to-end flow: