Native Integration Tracking Method

An Introduction to the Native Integration Tracking Method

Native Integration provides an intuitive and seamless method for setting up conversion tracking with external systems, directly within the MGID Ads dashboard.

This method provides a solution to connect your campaigns to various third-party platforms, like trackers, CRM systems, e-commerce, checkout gateways, etc. with minimal manual effort. It also removes the need for codes or snippets, and there are minimal actions required from the third-party platform (depending on the tool).

The Native integration method is automated and happens under the hood. We expand a gallery with various tools to integrate with. Integrations with these tools may vary in logic and user experience since third-party systems differ. For instance, some integrations require an API key, while others do not. Each integration can differ, and each will have its own specific setup instructions.

Key benefits of Native Integration:

• Simplified setup process:  Native Integration eliminates the need for Pixel or Postback setups, coding or additional setup tools. This makes conversion tracking easier and more user-friendly.
• Increased adoption: The simplified process reduces technical barriers, ensuring that you can easily set up tracking and start seeing results faster.
• Broader client coverage: Native Integration is designed for users who find traditional tracking methods inefficient, making the platform more accessible and relevant to a wider range of businesses.
• Enhanced data collection: With a smoother setup process, more conversion data is collected, allowing for improved AI-driven campaign optimization that boosts your campaign performance.

If you use integrated tools, can't utilize other tracking methods or seek enhanced tracking capabilities, you will benefit from the Native Integration tracking method.

Enabling Tracking through Native Integration: A Step-by-Step Guide

1. Access your MGID Ads account and create or edit the campaign for which you want to set up tracking. In the conversion tracking section of the process, choose Native Integration as your tracking method.

2. If this is your first integration, click the Add Integration button to open the gallery of available tools for seamless integration.

2.1. If you're adding an additional integration to an existing list, click the Manage Integrations button to open the gallery of available tools for integration.

3. Choose the tool you'd like to integrate with and follow the setup steps provided in the specific instructions for that tool.
4. Once you've created the conversion goals, click Save or Publish to finalize the campaign. The system allows you to add or remove integrations whenever you like.