MGID S2S Conversion Tracking With AppsFlyer (With a Landing Website)

Flow 2: Link to a Landing Page (WITH Custom Dev)  

Enable the MGID Integrated Partner in AppsFlyer 

1. Log into the AppsFlyer dashboard: https://hq1.appsflyer.com/auth/login 
2. Click on My Apps (top, right). 
3. Start typing the relevant App ID and click on the thumbnail to open the App:

4. Under Configuration (bottom left), select Integrated Partners. 

5. Start typing “MGID” and click on the thumbnail to open the MGID Partner. 

6. Under MGID Integration, toggle Activate Partner to ON: 

7. Under the Attribution Link tab, locate the Click-Through Attribution section and set the Click-Through Lookback Window to the desired duration - e.g. 30 days:

(Optional) Create in-app events in AppsFlyer 

The steps taken in the previous section allow you to track Install Events. This section describes how to track In-App Events. 

1. Open the AppsFlyer dashboard. 

2. Select the relevant App and navigate to Integrated Partners > MGID (see the previous section: Enable the MGID Integrated Partner).

3. Under the Integration tab, enable In-App Events Postback.

4. Under Sending Option, select 'This partner only'. 

5. For each in-app event (aka SDK Event Name) fill in an MGID version of the event name (aka Partner Event Identifier):

Set up 2 links

 Edit the campaign creative. 

Link the Campaign Creative directly to your Landing Page:

1. Log into MGID Ads.
2. Add or edit your Campaign Creative. Fill in the Landing Page as the URL and save.

Sample URL: https://www.example.com/mgid_landing_page

Add a Click ID macro at the campaign level. 

1. Add or edit the relevant campaign.
2. Under Tracking Tags > Add custom tracking tag fill in: clickid={click_id}

Create links for your Landing Page CTAs. 

1. Open the AppsFlyer dashboard. 
2. Select the relevant App and navigate to Integrated Partners > MGID (see above: Enable the MGID Integrated Partner). 
3. Under the Attribution Link tab, copy the Click Attribution Link created for MGID. 

Sample AppsFlyer Link: https://app.appsflyer.com/com.appsflyer.adNetworkTest?pid=mgid_int&af_click_lookback=7d&clickid={click_id} 

4. To prepare the link for your Landing Page, remove the entire query string (shown below in

red):

Original, sample link:

https://app.appsflyer.com/com.appsflyer.adNetworkTest?pid=mgid_int&af_click_lookback=7d&clickid={click_id} 

Edited, sample link:

https://app.appsflyer.com/com.appsflyer.adNetworkTest

(Your Landing Page will re-apply the query string dynamically, as explained below.)

5. Add the following, custom functionality to your Landing Page:

  5.1. When a user arrives at your Landing Page, check for the Click ID in the URL. This

will signal that the user arrived via an MGID campaign.

For example:

https://www.example.com/mgid_landing_page?clickid=1281110

In the above example:

• The name of the Click ID param is clickid (set up in MGID Ads - see the previous section).
• The value of the Click ID is 1281110

Your Landing Page will need to persist the Click ID value for the duration of the user session - as explained below.

  5.2.  When the user clicks on a CTA, the Landing Page must append all relevant query

string params (below, in purple), and fill in the actual Click ID value received (in blue).

Example:

Link for all CTAs:

https://app.appsflyer.com/com.appsflyer.adNetworkTest 

Click ID value received:1281110

When the user clicks on a CTA, the Landing Page must send him to:

https://app.appsflyer.com/com.appsflyer.adNetworkTest?pid=mgid_int&af_click_lookback=7d&clickid=1281110

An example:

 The following PHP code snippet illustrates the general idea:

What is the MGID Click ID?

Set up the Campaign 

1. Log into the MGID dashboard and click on the “Add campaign” button.

2. After the campaign was created go to the Tab Conversion sensors - MGID.

We can add one step, or several, depending on at which stage you need to receive the tracking data. 

We will use the action -  'Install of application' step as an example.

We need to do the following actions step by step:

1. Select Install APP on Conversion Category.

2. Select the Postback tab.

3. Fill in the name of the event 

4. Click on the 'Save' button.  

If you need to add post-install events in MGID Dashboard ( for example - “purchase”) - 

You have to add a new step, repeat the 1 and 2 steps mentioned above and fill in the event name in the field [3].

Edit the campaign creative.  

Link the Campaign Creative directly to your Landing Page:

1. Log into MGID Ads.
2. Add or edit your Campaign Creative. Fill in the Landing Page as the URL and save.

Sample URL: https://www.example.com/mgid_landing_page

Understanding the end-to-end flow

 The following steps illustrate the end-to-end flow: