MGID Native Integration with Voluum

In this article:

An Introduction to the Voluum Native Integration

Understanding the Native Integration with Voluum: How It Works

Enabling Voluum Native Integration: A Step-by-Step Guide

An Introduction to the Voluum Native Integration

Voluum is one of the leading ad-tracking tools available today. Its native integration provides an alternative to traditional postback conversion tracking, offering a seamless, one-click solution for in-dashboard conversion tracking. 

Voluum native integration key benefits:

1. Simplified setup process: native integration streamlines the process by eliminating the need for manual Postback setups, and minimizes user interactions with the Voluum dashboard.
2. In-dashboard turnkey solution:  there's no need to manually insert postback links in Voluum. By simply obtaining access to Voluum with an API key once, you can set up tracking directly in the MGID Ads dashboard, without the need to log into the Voluum interface. 
3. Enhanced Data Collection: more conversion data can be collected and utilized for enhanced AI-driven campaign optimization.

This tracking method works for all Voluum users. The integration relies on created custom conversions in Voluum which is a free feature available in all Voluum pricing plans.

Understanding the Native Integration with Voluum: How It Works

Our native integration with Voluum is an API-based solution that enables easy conversion tracking between Voluum and MGID. Here’s how it works:

• The integration allows you to view all your Voluum campaigns and select the one you want to link to your current MGID campaign. In the conversion goals settings, you’ll see a list of all the custom conversions you've created in Voluum.
• Once you select the conversions to track for the Voluum campaign within the MGID campaign settings and publish it, the integration checks the custom conversion settings to ensure there are no conflicts between the two systems.
• A postback link with a dynamic {eventType} macro is automatically generated and added to your Voluum campaign to track different custom conversions. This process is completely automatic and happens when you save or publish your tracking settings in MGID Ads.

Every feature used in this API-based integration is available in all Voluum pricing plans, ensuring that all Voluum users can benefit from it.

Additionally, if any changes are manually made to the relevant settings in Voluum, they will be reflected in MGID Ads. Users will receive email notifications about any changes that might affect conversion tracking accuracy, along with instructions on how to resolve issues. All fixes are automated and can be completed in a few clicks directly within MGID Ads, ensuring seamless tracking without manual effort.

This integration does not affect traffic source-level settings in Voluum, allowing you to use different tracking methods for different campaigns as needed.

Key components of the integration:

1. Voluum user account.
2. API key to connect MGID and Voluum.
   API-based solution means the user needs an API key from Voluum (the detailed guide is below), Voluum API key is timeless and will be stored on the MGID client level as long as it exists in Voluum. It is needed the first time integration is connected or in case of API key renewal (e.g. the key has been deleted and the user adds a new one).
3. Custom conversions created and used for tracking in Voluum.
   Conversion goals in Ads will be based on custom conversions in Voluum. 
4. MGID Ads published tracking settings.

Enabling Voluum Native Integration: A Step-by-Step Guide

Voluum side settings

Custom conversions (as shown in the screenshot below) should be added and linked to affiliate networks for the created Voluum campaign. This ensures that data is accurately transmitted to Voluum for tracking.

If you don't have custom conversions set up, you should either begin using them to take advantage of the MGID native integration or continue using the traditional postback tracking method.

Generate an API key to use later within MGID Ads (as shown in the screenshots below). 

Our representatives will need the API key ID and API key on the MGID Ads side in the following steps. 

As a client, you need only one key. Once added, the API key will be stored at the account level. If it's ever deleted in Voluum, a new key will need to be generated for the integration to continue functioning.

MGID Ads settings: First-Time Integration Flow

1. Open your MGID Ads account and either create a new campaign or edit an existing one that you want to integrate with Voluum. When you reach the conversion tracking step, choose 'Native integration' as your tracking method.

2. Click the 'Add Integration' button to open a gallery of available tools and select Voluum.

3. Enter the API Key ID and API Key from your Voluum account settings into the appropriate fields. These keys will be saved at the MGID client level, so you won’t have to re-enter them for future campaigns — we've handled that for you.

4. Once your Voluum account is connected, select the Voluum campaign you want to link with your MGID campaign for conversion tracking.

5. Conversions from Voluum will appear in the drop-down list of available conversion goals, choose the ones you use for tracking this campaign.

6. Save or publish the campaign and the tracking will be managed automatically.