MGID Native Integration with Shopify

Introduction

The Native Integration with Shopify (one of the world’s leading e-commerce platforms)  is a conversion tracking feature in MGID Ads available under the "Native integration" tracking method. We offer a seamless, one-click alternative to manual setups. This integration simplifies the process by enabling automatic data transfer from Shopify stores to the MGID Ads dashboard for effective conversion tracking and optimization.

Shopify Native Integration is built to support all clients who use Shopify as their complete e-commerce platform, including both the storefront and checkout process.

Key benefits of Native Integration with Shopify:

• MGID conversion tracking solution for Shopify-powered businesses: Shopify users can now fully leverage MGID's conversion tracking capabilities without technical difficulties. 
• Unlocking previously inaccessible tracking capabilities: some Shopify users have faced challenges in tracking conversions due to technical limitations, such as stripped UTM tags or the lack of Pixel implementation options. This integration removes those blockers, enabling precise conversion tracking even for businesses that previously found it impossible.
• Streamlined setup process in comparison to other tracking methods: this integration assures a quick and straightforward setup for conversion tracking. It eliminates the need for complex workarounds, such as Google Tag Manager (GTM).

How to Enable Shopify Native Integration

To set up the integration, you would need to perform the following:

• Select the Native integration tracking method and add Shopify integration.

• Obtain a customized MGID code for Shopify directly from the MGID Ads interface (under the conversion tracking setup).

• Then define which Shopify events you want to track and assign them as conversion goals in MGID Ads.

List of trackable events:

Page view (this event is available on the online store, checkout, and order status pages, and will fire on each if selected as a conversion and the conversion counting is set to all).
Product view
Collection view
Add to cart
Cart view
Start checkout
Purchase

• Once integrated, the MGID code automatically collects event data from the Shopify store and sends it to the MGID dashboard, so you can monitor and optimize your campaigns.

Follow these simple steps to set up the native integration with Shopify:

1. Open MGID Ads and either create a new campaign or edit an existing one where you want to set up native integration with Shopify.

During the conversion tracking setup, select “Native Integration” as your preferred tracking method.

2. Click on the “Add Integration” button to open the gallery of available integration tools. From the list, select Shopify.

If you already have an existing integration added, click on “Manage Integrations” to add Shopify to your tracking setup.

3. Once the Shopify integration is added, click on the “Get pixel code” button and copy the MGID code, provided specifically for your Shopify store.

4. Log in to your Shopify admin panel and navigate to the Settings section.

5.  Select the Customer Events section and click the "Add custom pixel" button. Add the pixel name "MGID".

6. Paste the code you previously copied from the MGID Ads to the code section in Shopify. Click Save. 

7. Click "Connect" to complete the setup on the Shopify side.

Custom pixel is now active and the integration is working. You can test the code using Shopify pixel helper. To process, click the actions button and select Test.

8. Get back to the MGID Ads to complete the setup. Here you can create up to 3 conversion goals by selecting one of the events for each goal you want to track.

9. Change the advanced settings if needed and add tracking tags if required.

If you need to remove an existing integration from your MGID Ads setup, follow these steps:

• Open MGID Ads and navigate to the conversion tracking setup section.
• Click on "Manage Integrations" to view your current integrations.
• Click “Remove Integration” to delete it from your setup.

Alternatevly, instead of removing the integration completely, simply select another tracking method for the campaign in MGID Ads. This will stop Shopify-based tracking for that campaign. You can add it again anytime.