MGID Native Integration with Shopify

Introduction

Native Integration with Shopify (one of the world’s leading e-commerce platforms) is a conversion tracking feature available on the MGID Ads dashboard under the "Native integration" tracking method. It offers a seamless, one-click alternative to manual setups. This integration simplifies the process by enabling automatic data transfer from Shopify stores to the MGID Ads dashboard for effective conversion tracking and optimization.

Shopify Native Integration is built to support all clients who use Shopify as their complete e-commerce platform, including both the storefront and checkout process.

Key benefits of Native Integration with Shopify:

• MGID conversion tracking solution for Shopify-powered businesses: Shopify users can now fully leverage MGID's conversion tracking capabilities without technical difficulties. 
• Unlocking previously inaccessible tracking capabilities: Some Shopify users have faced challenges in tracking conversions due to technical limitations, such as stripped UTM tags or the lack of Pixel implementation options. This integration removes those blockers, enabling precise conversion tracking even for businesses that previously found it impossible.
• Streamlined setup process in comparison to other tracking methods: This integration assures a quick and straightforward setup for conversion tracking. It eliminates the need for complex workarounds, such as Google Tag Manager (GTM).

How to Enable Shopify Native Integration

To set up the integration, you would need to perform the following:

• Select the Native integration tracking method and add Shopify integration.

• Obtain a customized MGID code for Shopify directly from the MGID Ads interface (under the conversion tracking setup step).

• Define which Shopify events you want to track and assign them as conversion goals in MGID Ads.

Once integrated, the MGID code automatically collects event data from the Shopify store and sends it to the MGID dashboard, allowing you to effectively monitor and optimize your campaigns.

Follow these simple steps to set up the native integration with Shopify:

1. Open MGID Ads and either create or edit a campaign.

During the conversion tracking setup, select Native Integration as your preferred tracking method.

2. Click on the Add Integration button to open the gallery of available integration tools. From the list, select Shopify.

If you already have an existing integration added, click Manage Integrations to add Shopify to your tracking setup.

3. Once the Shopify integration is added, click on the Get pixel code button and copy the MGID code, provided specifically for your Shopify store.

4. Log in to your Shopify admin panel and navigate to the Settings section.

5.  Select the Customer Events section and click the Add custom pixel button. Add the pixel name MGID.

6. Paste the code you previously copied from the MGID Ads dashboard to the code section in Shopify. Click Save. 

7. Click Connect to complete the setup on the Shopify side.

At this point, the custom pixel is now active and the integration should be working. You can test the code using Shopify pixel helper. To process, click the actions button and select Test.

8. Navigate back to MGID Ads to complete the setup. Here, you can create up to 3 conversion goals. Simply select one of the events for each goal you want to track.

9. Change the advanced settings if needed and add tracking tags if required.

If you need to remove an existing integration from your MGID Ads setup, follow these steps:

• Open MGID Ads and navigate to the conversion tracking setup section;
• Click Manage Integrations to view your current integrations;
• Click Remove Integration to delete it from your setup.