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      CTR Guard: AI-Powered Ad Fatigue Detection

      In this article:

      Introduction

      How CTR Guard Works

      How to Pause AI Creative Generation

      Introduction

      CTR Guard is an AI-powered feature in MGID Ads designed to detect ad fatigue. It monitors performance, predicts creative burnout, and automatically generates new creatives to maintain campaign momentum.  CTR Guard leverages generative AI (GenAI) to not only detect performance dips but also actively optimize campaigns in real-time.

      Here’s how you can benefit from this feature.

      • Faster campaign activation – Reduce downtime and get ads live quickly, improving engagement and overall campaign results.
      • Less manual effort – Save time by letting AI handle creative generation and optimization while you focus on strategy.
      • Maximized ad spend efficiency – Minimize budget waste by ensuring underperforming ads are replaced with AI-optimized alternatives.
      • Improved ad relevance – Keep users engaged with fresh creatives and prevent ad fatigue from decreasing CTR.
      • Data-driven decisions – Ensure optimizations are based on real-time performance data, not just guesswork, with AI.

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      How CTR Guard Works

      When vCTR (viewable click-through rate) drops by 15% or more for three days in a row, this ad is flagged as burnt out. 

      CTR Guard promptly takes action when your ads start losing steam.

      1. AI-driven algorithms analyze campaign performance data to detect early signs of ad fatigue.
      2. Advertisers receive both email and dashboard alerts when CTRs show signs of decline.

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      3. CTR Guard automatically creates up to three fresh creatives to replace each underperforming ad.

      4. AI-generated creatives are available for review and can be launched manually or via Auto-Launch settings to keep campaigns running efficiently.

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      Please note, CTR Guard is available only for product and search feed campaigns. In addition, every AI-created ad is reviewed and moderated before it hits your dashboard and is clearly marked as an AI-Generated Ad.

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      Once the AI-generated creatives are available, here is the further flow:

      • Keep CPC and CTA settings identical to the original creative.
      • Review and edit AI-generated creatives (Note: Edits require moderation before going live.).
      • Choose whether to launch AI-recommended creatives manually or enable Auto-Launch AI-recommended creatives for a hands-free experience.
      • Set a budget and click limits for AI-generated creatives to maintain control over spending.

      How to Pause AI Creative Generation

      To avoid unnecessary AI-generated ads, CTR Guard includes an automatic pause feature.

      You can disable AI recommendation notifications entirely via Settings → Notifications → Paused Ad Generation.

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      If AI-generated creatives remain unlaunched, the system halts further generation. You’ll receive an email notification when AI recommendations are paused.

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