Branch Tracker Integration in MGID Ads

MGID Ads Dashboard Settings

Start by creating an event and a Postback URL in the MGID dashboard. Follow these steps:

1. Create a new advertising campaign or edit an existing one in the dashboard.

2. Navigate to the Conversion tracking section and select the Postback option in the Tracking settings tab.

3. Add a new conversion goal and create a unique name for the goal. You can select an existing goal here as well.

This field accepts only Latin letters and numbers; when filled in, it is automatically assigned as the "e" parameter. 

Here, you can also indicate the conversion cost (optional).

Repeat these steps (i.e., add another goal) if you want to track more than one conversion goal. The system allows for tracking up to three conversion goals using Postback. 

4. You can track unique and non-unique conversions using Postback.

Find the conversion counting button under the advanced settings dropdown. By default, it’s set up to track only unique conversions. However, some funnels require counting multiple conversions with the same click ID. An example of this is a standard funnel with a "purchase" conversion and an upsell action after the first purchase. In this case, counting non-unique conversions feature will be useful for accurate tracking. 

The conversion counting setting is available separately for each of the three conversion goals.

 

5. Select Manual setup from the drop-down menu.

6. Set up macros for tracking link, add the real get parameter for the click_id macro that the third-party tool uses.

The {click_id} macro is crucial for postback conversion tracking.  To make sure your Postback works as intended, add the real parameter for the {click_id} macro in this field.

7. You can also set up the  following fields:

• Add additional macro by clicking the plus button;
• Add any additional parameters to your tracking link. Custom tags will be included alongside system-defined macros when your campaigns go live;
• Add UTM tags to the link. 

Check the Tracking link preview field to see how the appended part of your tracking link will look with all macros and tags included.

8.  Scroll down to the Postback URLs section. Next to the goal name, click Get Postback URL and then copy the URL. Save the link on your device, as you will need it later.

9.  Save changes if editing, or publish the campaign if creating a new one.

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Branch Dashboard Settings

1. Navigate to the Branch dashboard. Select Ads → Partner management → Search and select “MGID”. Click Save & Enable.

2. There’s no need to insert any account credentials.