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AdsBridge.com Affiliate Tracker Integration in MGID Ads

MGID Ads Dashboard Settings
AdsBridge Dashboard Settings
Verification of Postback URL Settings

MGID Ads Dashboard Settings

Start by creating an event and Postback URL in the MGID dashboard. Follow these steps:

1. Create a new advertising campaign or edit an existing one by clicking on its respective icon in the dashboard.

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2. Navigate to the Conversion tracking section and select the Postback option in the Tracking settings tab.

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3. Add a new conversion goal and create a unique name for the goal. You can select an existing goal here as well.

This field accepts only Latin letters and numbers; when filled in, it is automatically assigned as the "e" parameter.

Here, you can also indicate the conversion cost (optional).

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Repeat these steps (i.e., add another goal) if you want to track more than one conversion goal. The system allows for tracking up to three conversion goals.

4. You can track unique and non-unique conversions using Postback.

Find the conversion counting button under the advanced settings dropdown. By default, it’s set up to track only unique conversions. 

However, some funnels require counting multiple conversions with the same click ID. An example of this is a standard funnel with a "purchase" conversion and an upsell action after the first purchase. In this case, counting non-unique conversions feature will be useful for accurate tracking. 

The conversion counting setting is available separately for each of the three conversion goals.

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Keep in mind that if the setting is mistakenly switched to count all conversions, it may result in inaccurate statistics. Use this feature only when necessary for specific scenarios.

5. Choose the AdsBridge template from the drop-down list.

The preconfigured template includes all mandatory data, including conversion steps and event names. It will automatically add a GET parameter for {click_id} macro to the tracking link,  real {click_id} and {revenue} macros to the postback URL.

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Additionally, you can also set up the following fields to meet your specific needs:

  • Add additional macro by clicking the plus button;
  • Add any additional parameters to your tracking link. Custom tags will be included alongside system-defined macros when your campaigns go live;
  • Add UTM tags to the link. 

Check the Tracking link preview field to see how the appended part of your tracking link will look with all macros and tags included.

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6.  Scroll down to the Postback URLs section. Next to the goal name, click Get Postback URL and then copy the URL. Save the link on your device, as you will need it later.

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7.  Save changes if editing, or publish the campaign if creating a new one.

AdsBridge Dashboard Settings

The next step will be creating a traffic source, affiliate network, campaign, and offer on the AdsBridge.com  side. 

Follow these steps:

1.  Log in to your AdsBridge.com account to create a new traffic source.

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2. Click the Traffic sources, search “MGID,” then click the Submit button.

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3. Then, you have to set the name of the traffic source and fill in the Postback URL (which was copied while creating Postback goals in the MGID dashboard) with a correct macro.

Here’s an example of what the link should look like:

https://a.mgid.com/postback/client_ID?c=<tracking_id>&e=test_event&r=<payout>

Where:

  • client_ID is a unique parameter for our system that will be transferred to our system alongside the event's status. 
  • c - click ID’s macro. For AdsBridge, replace the {click_id} with the <tracking_id> macro.
  • e=test_event -  a Postback goal identifier that can be displayed in the form of a <status> macro or status name.
  • r -  is an optional parameter to which conversion revenue can be transferred. For AdsBridge, replace the {revenue} with the <payout> macro.

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4. Navigate to the "Affiliate networks" section and click on "Create affiliate network". Choose the name of the affiliate network and save the settings.

5. Navigate to the "Offers" section and click on “Create offer”. Now, you should fill out the following form. These fields are crucial for Postback:

  • URL: is the link to your site/offer/landing 
  • Affiliate network: is the network you created in the previous step
  • Tracking token: is tid

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6. Navigate to Campaigns, create a campaign, and fill in the campaign name.

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Choose the traffic source created (instructions in the previous paragraphs), then click "Save" and "Next."

7. Set up the campaign and connect the offer. Click the Add Offer button, and then select the offer added before.

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Verification of Postback URL Settings

Next, we recommend that you ensure the postback setup was done successfully and is working correctly. You can verify the setup by following this instruction.

To review the Postback setup:

  • Find an existing campaign you have created
  • Navigate to the Ads section 
  • Click on the Ads preview button, displayed in the form of an eye icon

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  • Click any advertisement widget and complete the conversion action. 
  • View data regarding test conversions in the Campaign List and Campaign statistics interfaces (it will be displayed under the conversion column within 15 minutes).

You can navigate to the "Dashboard" section and select the required additional parameter with an indicated date in the AdsBridge system.

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