Postback is a server-to-server (S2S) tracking method that tracks user actions or conversions by communicating directly between servers rather than relying on client-side data such as cookies or pixels
related requirements The website must contain a privacy policy section that clearly discloses any data collection, sharing, and usage that takes place on a website. If the website is placing and reading cookies on your users' browsers to collect information, the cookies consent message should be provided to each user. *for Europe
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actions or conversions by communicating directly between servers rather than relying on client-side data such as cookies or pixels. Server-to-server communication is typically more reliable, ensuring that conversions are tracked even if the user’s browser crashes or they navigate away quickly. Setting
-matching types There are several options for cookies matching that are supported by Mgid. SSP - matching initiator and keeper If SSP stores the mapping "SSP UUID" - "Mgid UUID" on its side, and initiates the matching on its sites, then: The SSP needs to provide a link for its match, for example: ssp.com
