My RPM has decreased. What should I do?

Please be informed that we work on a CPC basis and the CPC rate shows your revenue more accurately. 

Regarding the RPM, it shows the predicted revenue for 1,000 impressions. However, the number of clicks influences this indicator. If you had 1,000 impressions and 100 clicks,  your RPM would be higher than if you had 10,000 impressions and 100 clicks, but the revenue you receive would still be the same. 

Therefore, we recommend paying more attention to the CPC rate.

However, if you are still worried about the revenue and want to increase it, please read this article: