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Which content is restricted or prohibited on MGID?

This article outlines the types of content that are restricted or prohibited on MGID. It covers key policy areas to help advertisers understand what is not allowed and ensure their campaigns meet compliance requirements before submission. Regional sections are also included, indicating that each region follows the general policies outlined here, along with any additional, region-specific restrictions listed under them

Prohibited Content & Products

  • Pornographic content and explicit sexual material
  • Adult content and nudity intended for sexual arousal
  • Sexually suggestive content, including implicit or borderline sexual visuals
  • Sexual poses, gestures, or body positioning intended to arouse
  • Adult products, sex toys, and related accessories
  • Sexual services, escorting, and casual dating
  • Live cam and adult streaming services
  • Exploitation or sexualization of minors
  • Child abuse, endangerment, or harmful content involving minors
  • Illicit drugs, narcotics, and controlled substances
  • Drug paraphernalia
  • Psychoactive, synthetic, or recreational substances
  • Tobacco, nicotine products, and related devices
  • Alcohol promotion (where restricted or non-compliant with local laws)
  • Weapons, ammunition, explosives, and weapon accessories
  • Illegal gambling, unlicensed betting, and gaming services
  • Human trafficking, exploitation, or coercion-related content
  • Spy equipment, surveillance tools, or tracking devices intended for misuse
  • Hacking tools, malware, spyware, or unauthorized access services
  • Counterfeit goods, fake documents, or fraudulent services
  • Misleading, deceptive, or scam-related content
  • Hate speech, discrimination, or content promoting violence against individuals or groups
  • Violent, graphic, or grotesque content
  • Self-harm, suicide, or eating disorder promotion
  • Medical or health-related claims that are misleading, unsafe, or unverified
  • Political manipulation, disinformation, or misleading public interest content
  • Copyright infringement or unauthorized use of intellectual property
  • Products or services that violate applicable laws or regulations

Restricted Content & Products

  • Alcohol-related content
    (subject to local laws, age targeting, and moderation requirements)
  • Gambling and betting services
    (only licensed and compliant with regional regulations)
  • Dating services
    (non-explicit, no sexual intent or suggestive content)
  • Health and wellness products
    (must avoid misleading claims, exaggerated results, or unsafe practices)
  • Nutritional supplements and herbal remedies (including BADs)
    (must comply with local regulations and avoid medical claims)
  • Financial products and services
    (including loans, crypto, investments; must be transparent, disclose risks, and avoid misleading claims)
  • Content involving pregnant women and children
    (must be handled carefully, avoid exploitation, unsafe claims, or sensitive targeting)
  • AI-generated content
    (must not include misleading, deceptive, absurd, or unrealistic representations; deepfakes and synthetic media that imitate real people or events are not allowed)
  • Sensitive health topics
    (e.g. skin conditions, aging, digestion; must be presented responsibly and non-exploitatively)
  • Mildly suggestive or borderline content
    (must not cross into explicit or sexualized territory)
  • Religious or belief-based content
    (must avoid manipulation, pressure, or misleading claims)
  • Political content and public affairs
    (subject to regional regulations and disclosure requirements)
  • Terrorism-related references
    (only allowed in neutral, informational context; no promotion, support, or glorification)
  • User-generated or testimonial-based content
    (must be authentic, verifiable, and not misleading)