--- title: What is Search Feed Provider Moderation? description: Search Feed provider moderation is an extra moderation step applied to ad creatives in campaigns with a configured feed provider. To keep your search-feed campaigns compliant and running smoothly, cre --- [Skip to content](https://help.mgid.com/what-is-search-feed-provider-moderation#main-content) English Show submenu for translations ![MGID\_Logo\_Help\_Center\_W\_R\_Swoosh.svg\]](https://help.mgid.com/hubfs/MGID_Logo_Help_Center_W_R_Swoosh.svg) - [Advertisers](https://www.mgid.com/advertisers) - [Publishers](https://www.mgid.com/publishers) - [Contact Us](https://www.mgid.com/about#tabs-contactus) Open main navigation Close main navigation - [Advertisers](https://www.mgid.com/advertisers) - [Publishers](https://www.mgid.com/publishers) - [Contact Us](https://www.mgid.com/about#tabs-contactus) - English Show submenu for translations - Contact us Contact us Welcome to MGID! How can we help you? - There are no suggestions because the search field is empty. 1. [Help Center Home](https://help.mgid.com/?hsLang=en) 2. [Advertisers](https://help.mgid.com/advertisers?hsLang=en) 3. [FAQ](https://help.mgid.com/advertisers?hsLang=en#faq) # What is Search Feed Provider Moderation? Search Feed provider moderation is an extra moderation step applied to ad creatives in campaigns with a configured feed provider. To keep your search-feed campaigns compliant and running smoothly, creatives with a configured **Tonic feed** go through an extra review step on top of MGID’s standard checks.  This additional step was introduced in response to Google’s updated RSoC restrictions taking effect August 25, 2025. As a result, search feed providers now rely on their ad-tech partners (like MGID) to help moderate creatives.  ![1.SF-moderation](https://help.mgid.com/hs-fs/hubfs/1.%20Help%20Center%20(website)/Advertisers/1.%20English%20language%20articles/Search%20Feed%20moderation/1.SF-moderation.png?width=244&height=304&name=1.SF-moderation.png) How the two-step review works: Step 1: MGID Compliance Review - When you submit creatives, they first go through MGID’s internal compliance moderation; - During this time, creatives enter the "On moderation" status in the interface (see the example screenshot). ![2.SF-moderation](https://help.mgid.com/hs-fs/hubfs/1.%20Help%20Center%20(website)/Advertisers/1.%20English%20language%20articles/Search%20Feed%20moderation/2.SF-moderation.png?width=688&height=72&name=2.SF-moderation.png) Step 2: Tonic Compliance Review - Once MGID approves, we automatically forward your creatives to Tonic for their own compliance check. - While Tonic is reviewing, you’ll see Blocked by moderator with the reason Pending review by Search Feed provider. ![3.SF-moderation](https://help.mgid.com/hs-fs/hubfs/1.%20Help%20Center%20(website)/Advertisers/1.%20English%20language%20articles/Search%20Feed%20moderation/3.SF-moderation.png?width=688&height=276&name=3.SF-moderation.png) Outcomes you’ll see in the platform: **✅** Approved by Tonic: The creative is automatically unblocked and enters rotation—no action required on your side. ❌ Rejected by Tonic: Status remains Blocked by moderator with the reason Rejected by Search Feed provider — Reason: {provider\_reason}.  This creative can’t be launched in campaigns unless edited and resubmitted. ![4.SF-moderation](https://help.mgid.com/hs-fs/hubfs/1.%20Help%20Center%20(website)/Advertisers/1.%20English%20language%20articles/Search%20Feed%20moderation/4.SF-moderation.png?width=688&height=276&name=4.SF-moderation.png) This additional moderation step applies only if your campaign’s Search provider is set to Tonic. 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