Video Gaming Category Policies

We are constantly working to improve the quality of creative content in our network. In this regard, we consider it necessary to outline the key points of video gaming content and creative policies we expect you to be compliant with.

 

The following is not deemed compliant with MGID policies:

  • Mature content and creatives;
  • Sexualization of minors (those under 18);
  • Sexual encounters;
  • Excessive sexualization, when the only purpose is sexual provocation;
  • Provoking and immoral acts;
  • Dirty wording;
  • Violence and racial intolerance;
  • Using anime characters for games unrelated to anime;
  • Using branded names, legendary comics characters, and celebrities if they do not officially endorse the promoted game;
  • Promoting the game through web pages designed to mimic branded websites, fully or partially, including logo, layout, font, navigation tools;
  • Content that promotes illegal activity or infringes on legal rights;
  • Using images of characters from NCSoft games;

We still accept images of attractive girls, but we now don’t accept sexually suggestive and sexually explicit images for MGID. Such images are considered adult content.

 

The images shouldn’t include nudity, depictions of characters in explicit or suggestive positions, or activities that are overly suggestive or sexually provocative. Images should be relevant to the game linked.

 

Video Gaming Ads Examples

Non-Compliant Headlines (no matter of thumbnail)

 

  • Mentioning 18+ in titles is misleading and implies adult content.

                          - Warning: Enter Only If You Are Over 18 Years Old!

                          - What Will You Do With Her Once You Set Her Free? Beware, Only 18+

                          - Conquer Her In All The Ways You Can Imagine. WatchOut, 18+

  • This Anime Game Packs A Sexy Punch!
  • The Most Shameless MMORPG You Should Start Playing
  • This Game Will Make You Do This 4 Times A Day
  • This Game Is So Naughty That You Must Be Mature To Play It!
  • Many Can Only Last 3 Minutes In This Game, Can You Win Her?
  • Can You Believe This Game Is Legal?

HOT Headlines That Are Ok With Neutral Images Only

 

  • Designed Just For Guys
  • Close The Door Before Playing
  • Play This Game When No One Sees You
  • Do Not Show This Game To Your Wife/GF
  • You Can Do Anything You Want In This Game
  • You Will Not Last Longer Than 4 Minutes In This Game
  • You Won’t Be Able To Control Yourself
  • You Won’t Believe How Sexy This Game Is
  • If You Are Married Then This Game Is Not For You!
  • It’s Better To Keep This Game A Secret
  • You’ll Want To Touch The Screen When Playing This Game
  • The Hottest Online Game Men Can't Resist
  • Women Hate When Men Play This Hot Game

 

Please make sure the LP does not contain any of the claims or pictures below:

 

Related posts

Thumbnails Prohibited Practices

Contents1 Adult content1.1 Genitals and completely naked body; 1.2 Images depicting women breasts with nipples being visible;1.3 Showcasing sexual intercourse;1.4 Minors sexualizing;1.5 Women posing provocatively, with vulgar gestures, exceedingly deep cleavage;1.6 Hidden or exposed nudity; 1.7 Emphasizing some body parts, in order to sexualize the image; 1.8 Fruits/vegetables reminding of genitals2 Images depicting violence/shocking images2.1

Read More

Sexual Health Offers Style Guide for All Regions (Except for the US)

Products targeted at improving health with erectile dysfunction or prostatitis are advertised. FDA (The Food and Drug Administration) is responsible for protecting public health by regulating and supervising food safety, tobacco products, food additives, prescription and over-the-counter medicines, vaccines, medical devices and veterinary drugs.            FDA has identified an emerging trend where over-the-counter

Read More

Approve vs Reject

You’ve read our Prohibited Campaign/LP Practices section but your ads get rejected. Sounds disappointing, right? That’s why we’ve picked the top most rejected ads to show what can never be approved (on the right). In addition, you’ll also find creatives which can be approved (on the left). They might look similar to those on the

Read More