Taiwan Financial Vertical

As of 2026, all financial advertisers targeting Taiwan must undergo Manual Compliance Review and provide G2 Financial Services Verification or equivalent licensing.

I. Licensing & Verification

• FSC License Required: All financial advertisers must provide a valid FSC Business License Number.
• Entity Matching: Ad and landing page branding must exactly match the licensed entity name.
• Third-Party Authorization: Agencies must provide a valid Letter of Authorization (LOA).
• G2 Verification: Required to confirm regulatory authorization or eligibility. Applies to financial advertisers and certain third parties.
• Exemptions: Government entities with .gov.tw domains are exempt.

II. Technical & Landing Page Requirements

• Transparency: APR, fees, and terms must be clearly disclosed.
• Contact Information: Must include a Taiwan address and customer service contact.
• Data Privacy: HTTPS required and a clear Privacy Policy must be present.

III. Ad Text & Imagery Standards

• Ads must be truthful, not misleading, and complete.
• Material risks must not be omitted.
• Risk disclosure is mandatory on the landing page.
• “Get rich quick” messaging is strictly prohibited and may result in account suspension.

IV. Creative Guidelines

Headlines (Teasers)

• Must be factual, specific, and not misleading.
• Must not use urgency, guarantees, or “secret/loophole” claims.

Images

• Must be realistic and professional.
• Must not imply wealth, mimic system alerts, or use unauthorized endorsements.

V. Specific Vertical Guidelines

A. Loans (Consumer Lending)

• Must disclose APR, fees, total cost, and repayment terms.
• Approval conditions must be clearly stated.
• Targeting financially vulnerable users is prohibited.

B. Credit Cards

• Must disclose interest rates, fees, penalties, and key conditions.
• Eligibility restrictions must be stated where applicable.

C. Investment Products

• Risk warnings are mandatory.
• Messaging must be balanced (risk and return).
• Guaranteed returns are prohibited.
• Suitability principles must not be undermined.

D. Crypto & Virtual Assets (VASP)

• Advertisers must be compliant VASPs or disclose regulatory status.
• Mandatory risk disclosure regarding volatility and non-legal tender status.
• AML/KYC compliance is required.

Prohibited:

• Guaranteed returns or fixed income claims
• “Safe” or “low-risk” positioning
• Promotion of unregistered tokens or anonymous projects
• Manipulative or hype-driven messaging

Product Rules:

• Exchanges: must disclose fees and trading risks
• Wallets: no guaranteed security claims
• Staking/Yield: returns must not be presented as guaranteed

VI. Prohibited Content (All Financial Products)

• Misleading or deceptive claims
• Unrealistic or exaggerated returns
• “Get rich quick” messaging
• False urgency
• Impersonation of government or financial institutions
• Fake testimonials or fabricated results

Prohibited Products / Schemes:

• Unregulated binary options
• Illegal forex/crypto schemes
• Pyramid or Ponzi schemes

Targeting Restrictions:

• No targeting of vulnerable or financially inexperienced users