---
title: Taiwan Financial Vertical
description: "MGID requires all financial advertisers in Taiwan to undergo a \"Manual Compliance Review\" and provide a valid G2 Financial Services Verification or equivalent local licensing documentation."
---
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# Taiwan Financial Vertical
MGID Taiwan: Financial Compliance Policy (2026)
As of 2026, all financial advertisers targeting Taiwan must undergo **Manual Compliance Review** and provide **G2 Financial Services Verification** or equivalent licensing.
---
### I. Licensing & Verification
- **FSC License Required:** All financial advertisers must provide a valid FSC Business License Number.
- **Entity Matching:** Ad and landing page branding must exactly match the licensed entity name.
- **Third-Party Authorization:** Agencies must provide a valid Letter of Authorization (LOA).
- **G2 Verification:** Required to confirm regulatory authorization or eligibility. Applies to financial advertisers and certain third parties.
- **Exemptions:** Government entities with .gov.tw domains are exempt.
---
### II. Technical & Landing Page Requirements
- **Transparency:** APR, fees, and terms must be clearly disclosed.
- **Contact Information:** Must include a Taiwan address and customer service contact.
- **Data Privacy:** HTTPS required and a clear Privacy Policy must be present.
---
### III. Ad Text & Imagery Standards
- Ads must be **truthful, not misleading, and complete**.
- Material risks must not be omitted.
- **Risk disclosure is mandatory on the landing page**.
- **“Get rich quick” messaging is strictly prohibited** and may result in account suspension.
---
### IV. Creative Guidelines
#### Headlines (Teasers)
- Must be factual, specific, and not misleading.
- Must not use urgency, guarantees, or “secret/loophole” claims.
#### Images
- Must be realistic and professional.
- Must not imply wealth, mimic system alerts, or use unauthorized endorsements.
---
### V. Specific Vertical Guidelines
#### A. Loans (Consumer Lending)
- Must disclose APR, fees, total cost, and repayment terms.
- Approval conditions must be clearly stated.
- Targeting financially vulnerable users is prohibited.
---
#### B. Credit Cards
- Must disclose interest rates, fees, penalties, and key conditions.
- Eligibility restrictions must be stated where applicable.
---
#### C. Investment Products
- Risk warnings are mandatory.
- Messaging must be balanced (risk and return).
- Guaranteed returns are prohibited.
- Suitability principles must not be undermined.
---
#### D. Crypto & Virtual Assets (VASP)
- Advertisers must be compliant VASPs or disclose regulatory status.
- Mandatory risk disclosure regarding volatility and non-legal tender status.
- AML/KYC compliance is required.
### Prohibited:
- Guaranteed returns or fixed income claims
- “Safe” or “low-risk” positioning
- Promotion of unregistered tokens or anonymous projects
- Manipulative or hype-driven messaging
### Product Rules:
- Exchanges: must disclose fees and trading risks
- Wallets: no guaranteed security claims
- Staking/Yield: returns must not be presented as guaranteed
---
### VI. Prohibited Content (All Financial Products)
- Misleading or deceptive claims
- Unrealistic or exaggerated returns
- “Get rich quick” messaging
- False urgency
- Impersonation of government or financial institutions
- Fake testimonials or fabricated results
### Prohibited Products / Schemes:
- Unregulated binary options
- Illegal forex/crypto schemes
- Pyramid or Ponzi schemes
### Targeting Restrictions:
- No targeting of vulnerable or financially inexperienced users
---
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