Restricted Content

The list below covers content that can at times be legally or culturally sensitive. The following content, products and services must pass a particularly thorough moderation check and legal verification.


* Please note that the examples below are not exhaustive and are for information only.




Prohibited Allowed
  • alcoholic beverages sale;
  • alcohol consumption propaganda;
  • portraying people in a state of intoxication;
  • brand or informational advertising for alcoholic beverages;
  • implying that drinking alcohol provides health or therapeutic benefits;
  • showing alcohol consumption
  • cocktail recipes, which include alcohol;
  • meal recipes, which include alcohol;
  • review(s) of rare alcoholic beverages served more as a piece of art or fashion than as a product;
  • advertising of specialized magazines or newspapers;
  • event advertising;
  • advertising of accessories;




Prohibited Allowed
  • online dating sites offering sexual encounters;
  • erotic and pornographic materials;
  • denied access without credit card details or account information;
  • escort services;
  • webcast of dating sites, web modeling;
  • use of vulgar phrases such as: 'MILF', 'Sugar mom', 'Hookup'
  • use of misleading phrases 'Live Cam' 'Video Chat', 'Join the video', 'Webcam chat'
  • online dating sites whose url contains obscene words / phrases
  • fee charging post factum;
  • targeting minors;
  • Content promoting marriage to a foreigner
  • video presentation of profiles;
  • use of personal data such as sex, height, weight, age and nationality;
  • registration by e-mail;
  • use of credit card for more account options;
  • indication of preferences for potential candidates for acquaintance - gender, height, weight, age and nationality;
  • questions about STDs and STIs;
  • search by interests;


Gambling and gaming


Prohibited Allowed
    • in ;
    • in ,  except for DE, NJ and NV (with license)
  • targeting minors;
  • promoting of gambling as the main source of income;
  • gambling applications where the final link does not lead to Google Play or iTunes;
  • gambler lifestyle propaganda;
  • non-gambling sites, falsely expressing or implying winnings.
  • in : DE, NJ, NV with license;
  • in and without license (should be approved with legal)
  • online non-gambling games;
  • landing pages with relevant storytelling;
  • Google Play and iTunes games without winnings or withdrawals;




Prohibited Allowed
  • misleading and false statements;
  • statements that create the false impression that the product is free;
    • collection and processing of personal data without user’s consent;
  • applicant falsely claims that he acts on behalf of large corporations;
  • conditional price;
  • transparent terms of participation;
  • disclaimer;




Prohibited Allowed
  • display of payment information, requisites, payment details, credit card screenshots;
  • collection of cash, requests for replenishment of cards or mobile account;
  • convincing videos with the payment details and a guarantee of confirmation of the money spent
  • non-profit charitable and volunteer organizations;
  • advertising events, sites, success stories, cures, results, etc .;
  • charitable advertising actions "something for something" (free performances for children suffering from cancer, free activities or attractions, gifts, things);
  • charity concerts, including those with the participation of world-class stars (information must be carefully checked);




Prohibited Allowed
  • everywhere with some exceptions
    • in  with the following exceptions:  Idaho, South Dakota, West Virginia, Nebraska, Kansas, and Indiana;
    • in South America;
    • in ;
    • in  if CBD seeds have THC level lower than 0.2%  
    • in  if CBD seeds have THC level lower than 0.2%


Electronic cigarettes, vapers, non-nicotine smoking mixtures and related products


Prohibited Allowed
  • promotion of smoking;
  • nicotine-containing liquids;
  • nicotine-containing disposable electronic cigarettes;
  • any electronic cigarette that can be used to consume a nicotine-containing electronic fluid
  • lack of description of goods in online store;
  • no description of the terms and conditions of the service or online store;
  • information pages for those who want to quit smoking;
  • non-nicotine fluids;
  • non-nicotine disposable electronic cigarettes (which can not be replenished);
  • reusable electronic cigarettes, in which only nicotine-free liquid cartridges can be used;
  • accessories for electronic cigarettes (batteries, power supplies, drip tips)
  • non-nicotine smoking fluids;


Financial services


Prohibited Allowed
  • false statements or fraudulent claims;
  • misleading promises that guarantee earnings, payments and resolution of financial distress;
  • sites with credit card data fill-in forms;
  • Consumer loans, other banking services;
  • financial transactions should comply with all applicable laws, regulations and other requirements of the target country;
  • ICO;


ICO, binary options, trading


Prohibited Allowed
  • false statements or fraudulent claims;
  • financial pyramids;
  • investments with a high level of risk;
  • fraudulent schemes of rapid enrichment;
  • guarantees of earnings and payments;
  • securities trading without a license;
  • MMM;
  • MLM;
  • trading of El Petro's crypto-currency in ;
  • sites with credit card data fill-in forms;
  • mining applications;
  • ICO investment;
  • applications for traders;
  • securities trading with corresponding license;
  • seminars, videos, books, blogs;
  • ICO and blockchain technologies;




Prohibited Allowed
  • aggressive or offensive content;
  • incitement to hatred;
  • intolerance to any kind of faith;
  • neutral content;
  • history of religion;




Prohibited Allowed
  • content that contains or causes automatic download of applications without the user's consent;
  • free download of licensed software and online video / video (Torrents, RapidShare, Mediafire, etc.)
  • the offer to download content under falsified ID;
  • reward for downloading content;
  • target pages that require downloading of additional programs to access the page content;
  • content downloaded with the consent of the user;
  • advertising apps from the Apple Store and Google Play;
  • detailed description of the software with information from the developer;
  • transparent conditions for the purchase of software with clear indication of time intervals and amounts of payment;




Prohibited Allowed
  • false statements or fraudulent claims;
  • hidden information that there is a subscription for automatic renewal;
  • detailed information on the timing of the subscription must be clearly disclosed before purchase;
  • transparent information about automatic renewing feature for subscription;


Video-streaming services and online cinemas


Prohibited Allowed
  • online cinemas based on torrents;
  • Free American or European online theaters are usually illegal;
  • non-transparent terms of subscription, lack of information about charging for the use of the service;
  • online cinemas with licensed content;
  • Indian online movie theaters (with only Bollywood movies or foreign licensed films);
  • American or European online cinemas with licensed content that offer a free trial period;
  • license to distribute and broadcast video content;


Healthcare and medicines


Prohibited Allowed
  • false statements or fraudulent claims;
  • use of the FDA logo and false statements about the availability of the product in the FDA database;
  • Use of logos of the Ministry of Health;
  • false statements about worshiping a particular faith or God (s) to heal the disease (s);
  • sale of illicit pharmaceuticals and food supplies;
  • doctors, scientists and professors who are not related to the product;
    • prescribed medicine;
  • online pharmacies without a license;
  • relevant content to the campaign topic;
  • advertising of dietary supplements on natural components;
  • online pharmacies with a license;
  • organic products;
  • Contraceptive advertising should tell about the contraceptive properties of the product, not about sexual pleasure or stimulation, and should be shown to people aged 18+;


Radar detectors


Prohibited Allowed
  • radar detectors for suppression, jamming and outgoing signals;
  • is prohibited in the following countries -   ;
  • equipment that interferes with the functioning of traffic control devices;
  • Radar detectors, configured only for signal reception;
  • only in countries where the use of radar detectors that only receive a signal is legit;




Prohibited Allowed
  • energy theft or meter tampering;
  • any other fraudulent schemes;
  • energysavers are banned in ;
  • promotion of optimization of energy consumption and stabilization of pressure;
  • uninterruptible power supplies;


Weapons and explosives


Prohibited Allowed
  • explosive substances;
  • Firearms (pistols, rifles, shotguns, hunting rifles, old rifles in the active state, weapons for paintball, pneumatic weapons.);
  • violence propaganda;
  • Knives and other weapons intended for the use of violence;
  • instructions for the manufacture of bombs and other explosive devices, as well as their use for murder or harm;
  • books, self-defense videos;
  • self-defense goods such as: military lights, personal alarms and safety devices, lighting and signaling devices, compasses, tactical pen, credit card - knife;
  • Collector knives, daggers, swords, cutting tools, kitchen knives or sports equipment;
  • Antiquarian weapons, non-working models of weapons, rocket launchers, paintball markers, sights and holsters;
  • the statistics of murders and shooting;


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