Rejection Reasons

 

SECTION REASON DESCRIPTION
General
Manual reason
Wrong geo targeting This ad is targeting the wrong demographic/geographic location
Language mismatch Title's/landing page's/offer page's language should be suitable for the campaign's language settings
Thumbnail and title mismatch The selected image is irrelevant and has nothing to do with the title
Improper combination of thumbnail and title Tone down the title to use this thumbnail or use less provocative thumbnail to go ahead with this title
Rejection reasons neglecting Ignoring rejection reasons is a prohibited practice. Do not neglect moderation rules, otherwise the teaser will be deleted
Sexual Health:genitalia-shaped objects The thumbnails depicting male or female genetalia-shaped -or-alike objects in an over the top way
Sexual Health:adult industry The thumbnails depicting and titles mentioning famous representatives of porn industry are prohibited
Sexual Health:geo region policy The webpage or/and offer or/and creatives are non-compliant to the targeted geo content policies
Sexual Health:sexual activity The thumbnails depicting sexual encounter, coitus or explicit foreplay are prohibited
Sexual Health:sexual perversion The thumbnails depicting or headlines mentioning abberant sexual practices are prohibited
Video Gaming:character issue Wrong game character is selected to promote the particular gameplay
Link Check
Broken There is a technical issue with your destination URL
Malware A security violation was detected
Content mismatch The content through the provided link doesn't seem to be matching the ads created for this content
Image Check
Low resolution The thumbnail is a low quality image. Recommended dimension should be no less than 72 dpi and 300 dpi is preferred
Misleading The thumbnail does not accurately reflect the content and/or creates a false impression about a product or service
Copyright infringement The image is protected by copyrights. Please make sure you have a permission to distribute it
Illegal endorsement The image depicts unauthorized celebrity, brand, or service endorsement. Please make sure you provide us with the affidavit or other legal paper to confirm
Poor Photoshop design The image depicts bad Photoshop editing work
Fake elements The image depicts misleading buttons and/or navigation tools
Distasteful image The image selected is cheesy and amateurish
Bad cropping The image selected is badly cropped. Make sure that all the elements needed are included in both (square / landscape) crops
Text in image Images depicting text are prohibited to be used unless the language is definable and the text itself is clearly visible
Gruesome image The selected image is far too obnoxious for our censorship policies and can be too shocking for people with unstable mental state
Distorted image The selected image is stretched and, thus, of low quality
Explicit The selected image is revealing, sexually provocative and generally inappropriate for our censorship policies
Prescribed drugs Showing prescribed medicine in the thumbnail images is a prohibited practice
Implied nudity Images depicting people wearing something we can't see, but percept them as naked, eg images of topless women from behind, are prohibited
Minors sexualizing The thumbnail depicts individuals that look too young and can't be legally engaged in a promotion of the selected product/service for this campaign
Smoking-related images Images linked to the act of smoking or encouraging people to smoke are prohibited
Complaint Unauthorized use of a person's image. Person in the image has filed a complaint
Child Safety The thumbnail depicts individuals that look too young and can’t be legally engaged in a promotion of the selected product/service for this campaign
Title Check
Grammar issues The title contains a grammar issue that needs to be fixed. Titles must use proper grammar and punctuation
Semantic issues
Title makes no sense or it is poorly-translated
Misleading
The title contains misleading, false and over-exaggerated statements
Language mismatch
There is a mismatch between title and content languages
Macro
{City}, {Country}, {Region} macros should be used only for English ads
Inappropriate wording
The title contains language that is obscene, defamatory or offensive
Cut-off

The title should be a complete sentence and contain no ellipsis at the end

Case insensitive
Please use language's grammar rules on capitalization in titles
ALL CAPS
The individual words can not be all uppercase, except for the single proper nouns and acronyms
Misspelling
The title contains individual word/s spelled incorrect
Improper Punctuation
The title should not contain any excessive punctuation
Grammar issues (description)
Description contains a grammar issue that needs to be fixed. Descriptions must use proper grammar and punctuation
Semantic issues
 Description makes no sense or it is poorly-translated
Misleading
Description contains misleading, false and over-exaggerated statements
Title language mismatch
There is a mismatch between title and description languages
Content language mismatch
There is a mismatch between content and description languages
Macro
 {City}, {Country}, {Region} macros should be used only for English ads
Inappropriate wording
Description contains language that is obscene, defamatory or offensive
Cut-off
Description should be a complete sentence and contain no ellipsis at the end
Self-contained
Description should be a complete sentence that is connected with the title, but does not continue it
Case insensitive
 Please use language's grammar rules on capitalization in descriptions
ALL CAPS
The individual words can not be all uppercase, except for the single proper nouns and acronyms
Misspelling
Description contains individual word/s spelled incorrect
Improper Punctuation (description)
Description should not contain any excessive punctuation
Landing Page check
Illegal endorsement Promoting products and services through the illegal endorsement by famous personalities is prohibited. Please make sure you provide us with the affidavit or other legal paper to confirm
Fake webpage
The landing page is designed to mimic a branded website, which is a prohibited practice
False claims
The landing page contains false or unsupported, malicious statements, which might be injurious for person’s/brand's/service's reputation
Explicit content
The landing page contains erotic/pornographic materials, which is a prohibited practice
Non-compliant content
The landing page contains content that is listed as prohibited in our content policies
Web page format issues
The landing page's format is inappropriate, and not suitable for our policies
Inappropriate advertising
The landing page contains advertising materials, which are not in compliance with our policies
Misleading

The landing page contains misleading, false and over-exaggerated materials

Terms and conditions issues
The website does not provide users with terms and conditions of using the product/service
Personal Data Privacy Issues
The website should ask user's permission on personal data processing
Minors Sexualizing
The landing page contains imagery of individuals that look too young and can't be legally engaged in a promotion of the selected product/service for this campaign
Unapproved split test
Running multiple products within one URL requires prior approval. Please contact your account manager
Incongruous products combination
Products and services rotating within one URL should fall under the same vertical
Restricted content
The promoted product is non-compliant with our policies. Rejected by legal department
Illegal product/service
The promoted product is non-compliant with our policies. Rejected by legal department
Politically incorrect news
The news is provocative and violates personal boundaries of the main character
Outdated news
Information contained in the article is obsolete and irrelevant
Child Safety
Individuals that look too young can’t be legally engaged in a promotion of the selected product/service for this campaign
GeoEdge Alerts
Malware File
GeoEdge identified a malicious file through the provided link, which can be injurious to the user's device and is a prohibited practice
Malicious URL
GeoEdge flagged the provided link as a malicious URL (which can negatively affect user's device)
Phishing URL
GeoEdge flagged a phishing attempt on a landing page through the provided link
Browser Locking
GeoEdge detected a pop-up, which prevents the user from exiting the browser
Drive By Download
GeoEdge detected an attempt to download a file automatically, which is done without user's consent
Automatic Redirect
GeoEdge detected an automatic redirect from one URL to another without user action

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