Recommended for Ad Approval New

While not mandatory, the following recommendations are strongly encouraged to improve approval rates and ensure a better user experience. Adhering to these practices helps build trust, reduce friction during moderation, and align with overall quality standards

Clear and accessible Terms of Service, Privacy Policy, Disclosure
Proper advertising labeling (e.g. “Ad”, “Sponsored”)
Transparent disclosures about the nature of the product or offer
Clear brand identification
(users should easily understand who is behind the product or website)
Consistent ad-to-landing experience (landing-to-offerpage)
(the landing page should match the messaging and visuals of the ad)
Visible and functional navigation elements
(no broken, misleading, or hidden buttons)
Readable and well-structured content
(clear layout, no excessive or cluttered text)
Balanced use of visuals and messaging
(avoid overly aggressive or overwhelming creatives)
Realistic and non-exaggerated messaging
(avoid borderline claims even if not explicitly prohibited)
Clear call-to-action
(users should understand what action they are taking)
Fast-loading and technically stable landing page
(no errors, delays, or broken elements)
Device-friendly design
(optimized for different screen sizes and devices)
Non-intrusive user experience
(avoid excessive popups, overlays, or disruptive elements)
Use of trustworthy visual cues
(without misleading badges, certifications, or authority signals)

*Italy; Poland - Footnotes

Advertorial with storytelling approach requires footnote:

*This Advertorial is based on fiction and any similarity to real people, places, or events are purely coincidental.)

Advertorials for any type of supplements requires footnote:

*The product advertised is a dietary supplement. Dietary supplements are products intended to supplement the diet. They are not medicines and are not intended to treat, diagnose, mitigate, prevent, or cure diseases.)

*Vietnam

Advertorials for any type of supplements requires warning:

The product is not medicine, and can’t replace medicine