Push Ad Campaign Tutorial


You’ve probably seen website or mobile push notifications before.



These are the requests that pop up on a variety of websites, asking if you want that site to send you messages in the future. If you allow it, you’ll be sent small updates and messages to your computer or cell phone, which show up similar to an app alert.


The more immediate question is:


Are push notifications a good idea for you?


Here’s the full picture:


  • they can be accessed on all devices
  • subscribers have full control over what types of notifications they want to receive and to what devices
  • web push notifications offer a fantastic way to alert the subscribers and customers about the latest deals and sales
  • you can effectively give your site a real traffic boost almost instantaneously
  • push notifications in the mobile app world are reported to have higher response rates
  • real-time alerts get people to take action more effectively than any other form of communication



Please mind the following steps to create a push ad campaign:

  1. After logging into the MGID Dashboard push “Add campaign”;



Using the drop-down menu fill in each field




In order to reach the audience from a particular region use the Targeting section of your dashboard; Mind that you can include the GEOs as well as exclude them from your targeting list.



Firstly, choose the GEO and confirm using the blue arrow;



After the GEOs are confirmed, your targeting options will be displayed in the “Selected” field;



You may target the users of a particular browser confirming this option the same way you chose the GEO;



If you consider targeting the users with a specific browser language, we strongly recommend consulting your manager. He/she will guide you through this;



To hit the users of a particular OS and its versions use the following function;



After all the steps are completed, push the “Confirm” button and you’ll see a wider interface where you can schedule the time your campaign is live, as well as the daily limits by budget, clicks or conversions.



You may track your goals using the tracking options we have. Please find more information here.





After all the steps are followed get down to adding the teasers

When you add a teaser pay attention to all the information signs on your dashboard and follow the Content policies bellow.


Content policies


Prohibited content


  • Illegal subject matter or promotion of illegal activity;
  • Illicit drugs;
  • Prescription drugs;
  • Adult content;
  • Fake celebrity/brand endorsement;
  • Third party copyright infringement;
  • Sexualization and endangerment of minors
  • Products or services claiming to predict the future;
  • Slanderous reports;
  • Weapons and explosives;
  • Fundraising organizations;
  • Acts of violence;
  • Material that is abusive, discriminatory, exploitative, harassing, hateful, intolerant, obscene, offensive, or threatening.


Restricted content



This list covers the sensitive areas, where advertisers should meet the additional requirements, such as:


  • pass the legal review;
  • confirm licensing;
  • provide the product or supplement’s full list of ingredients to make sure there are no prescription drugs;
  • confirm copyright or trademark;
  • provide the additional details requested by the moderation team.

Dating services;
Video gaming;
Cryptocurrency offers;
Financial services;
Self-improvement products;
Software downloads;
Subscription services;
Sweepstakes or contests;
E-cigarettes and vaping products;
Healthcare products and supplements;
Non-profit volunteer and charity organizations;
Political content;
Services that are prone to abuse.


Prohibited practices


  • Malware and spam;
  • Auto downloads;
  • Torrents;
  • Phishing;
  • Data collection;
  • Cloaking;
  • Hiding true destinations and landing pages submitted to the moderation;
  • Promoting illegal content, using the techniques to hide it from the moderation;
  • Content misrepresentation;
  • Enabling dishonest behavior;
  • Techniques to hide the true destination through the redirects;
  • Promoting gateway destinations that are solely designed to send users elsewhere;
  • Any attempt to circumvent our moderation and standards.


Creative requirements


Title 30 symbols

Description 40 symbols


  • No {City} {Country} {Region} macros are allowed;
  • Please use language's grammar rules on capitalization. Do not use all uppercase;
  • No ellipsis or excessive punctuation at the end;
  • No poor grammar is acceptable;
  • No offensive wording is allowed;
  • No false and misleading information is acceptable;
  • No copyright infringement is allowed;
  • Illegal celebrity endorsement is strictly prohibited;
  • Using third-party brand name with no permission is strictly prohibited;
  • No pornographic or erotic wording is allowed;
  • No profane language or any kind of slanderous reports are acceptable;
  • No intolerant claims towards national, sexual, political or religious preferences.



*Rectangular crop  = widescreen banner (Android, Windows desktop and mobile)

Square crop = standard push notification format



  • File size up to 5 mb;
  • Image size 492x328 (the thumbnail will be optimized for each particular device automatically);
  • Rectangular crop 492x328; square crop: 328x328;
  • No black or white borders are allowed;
  • No flashing or animated images are acceptable;
  • No blurry, distorted or poorly Photoshopped images are acceptable;
  • Arrows, circles and zooms are allowed only if they are relevant and are not a subject of an aggressive clickbait or/and sexual connotation;
  • No copyright infringement is allowed;
  • Illegal celebrity endorsement is strictly prohibited;
  • Using third-party brand names with no permission is strictly prohibited;
  • Nudity and pornography depiction is prohibited;
  • Dead people and corpses are not acceptable;
  • Open wounds and disturbing conditions are not acceptable;
  • Sexualization of minors is strictly prohibited;
  • No acts of violence and terrorism are acceptable;
  • No imagery that may insult one’s national, sexual, political or religious preferences.


Creative Rankings


PG: No suggestive material of any kind or provocative language. Creatives should be relevant, literate and high quality. PG-creatives should give advice, offer to try, encourage to have a look,  but can’t guarantee any result.

R: ‘Real life’ creatives with a less picky tone of titles and style of thumbnails. May include positive attention grabbing techniques.

NC17: Subject matter may be more controversial with strange, odd or peculiar imagery. This rating does not include creative content relating to sexual subject matters.

NSFW: Creatives may be sexual in nature, but not contain nudity, pornography, erotica, or explicit sex.


Creative Best Practices


Words matter


This is not a place for drama, flowery prose or long-winded sentences. Keep your message short, compelling and watch your tone of voice.

Copy triggers to increase audience interest

  1. Not FYI, but urgent phrasing;
  2. Cut a long story short;
  3. Talk in first person;
  4. Make it intimate;
  5. Be colloquial;
  6. Use flattery - offer exclusivity;
  7. Limit the time and quantity;
  8. Make a pun;
  9. Pique curiosity;
  10.  Feel his pain;
  11. Go viral;
  12. Cry for joy;
  13. Use a warning;
  14. Memo;
  15. Ask challenging questions;
  16. Not a joke!
  17. Join your people.


Thumbnail is all it takes


1. The objects on images should be centered equally beneficial for both, landscape and square crops


When selecting the image, keep in mind that the square crop is cut from a rectangular one, and you cannot select an image separately for each of the formats.



2. Be absurd and playful



3. Price change/Discount/Price advantage/Save big




4. Select bright colors and weird color mixes;




5. Use zooms for square format, but landscapes for rectangular;




6.You always need a pun. If it’s about faces, try freckles. If it’s a liquid, the weirder it is, the more attention it will grab;




7. Drop the cheesy images;



8. Add ‘likes’, social network buttons and filters;





9. Puzzling images or ‘What the heck is this’



10. Estimate details;




11. Use photo effects;





12. Play with associations;




13. Optical illusions;





14. Emotions





Please mind the creative is a unit that consists of a title and a thumbnail. This obvious thing will help you to build the concepts and create the stories that work!