Postback setting algorithm in MGID Dashboard

Postback setting algorithm in MGID dashboard

You can track conversions in MGID using Postback.

To do this, you need to select the option Postback in your campaign settings and configure it to be sent from your site.

  1. Log into the MGID dashboard and click on the “add new campaign” button

2. Go to the conversion sensors - MGID CONVERSION SENSOR.

We can add one step, or several, depending on at which stage you need to receive the tracking data. (Works for product offers only)

We will use the “action - new order” step as an example.

 

 

We need to do the following actions step-by-step:

  1. Click on the ADD STEP button [1].
  2. Select the Postback tab [2].
  3. Fill in the name of the event (the desired action that the user must perform on the pre-landing or the landing page, for example: press the “order a product” button or “register”). The name can be any combination of A-Z letters and numbers. It is advisable to specify your ad campaign ID after the action name, so that the system can identify the clicks on your advertising campaign. You can find this number at the top of the page in the link, after going to the "Campaign Settings" section [3].
  4. Fill in the cost of the conversion. This is optional [4].

  5. Check if the link has the following parameters: [5]

"c =" - is the click parameter that should return to us in the sub form.

"e =" - an event with a unique campaign number.

"r =" - the amount of revenue, the size of the payout.

Here’s an example of how the link should look like:

 

http://a.mgid.com/postback?c={sub1}&e=buy123456&r={cost}

 

 

(Substitute with your own values. “Buy” (or another action: register etc.) is optional, and instead of 123456, insert your campaign ID - the ID of your advertising campaign)

If Postback is selected, UTM-markup of the user automatically sets the macro {click_id}, you need to register the name of the parameter with which your system works. For example:

 

 

Copy the received postback link on the MGID side and save the settings

What you need to customize in your tracking system

Our MGID system can accept 3 parameters with your data:

"c =" - is the click parameter that should return to us in the sub or other form.

"e =" - an event with a unique campaign number.

"r =" - the amount of revenue, the size of the payout.

You can set all three parameters, as well as parameters "c" and "e".

1. In your tracking system, you need to specify a link to which the system will send data, in case of successful conversion:

http://a.mgid.com/postback

 

 

2. Then you need to assign the value to the parameter in which you will send the data, the value of "c", the event to which you are configuring Postback, the value of "e", and if you want to send purchase data, then configure sending the parameter "r".

Sales data (the value of parameter r) will be accepted by the system and displayed in the account only in USD $.

An example of how the link should look like:

Copy the received postback link on the MGID side and save the settings.

Here’s an example of how the link should look like:

 

http://a.mgid.com/postback?c={sub1}&e=buy123456&r={cost}

 

 

(Substitute with your own values. “Buy” (or another action: register etc.) is optional, and instead of 123456, insert your campaign ID - the ID of your advertising campaign)

Checking the postback settings

After finishing setting up on the Leadbit side, go to the MGID dashboard to check our settings.

You will not be charged for the verification clicks. They also do not go into the statistics.

To test the settings do the following steps:

  1. In the MGID dashboard, click on the “Ads” icon with the notepad image.

 

2. Click on the link under the teaser

 

3. After going through the link you need to perform the targeted action: order, subscribe, register, etc. The test conversion is displayed in the "conversion" column.

The test conversion will be displayed in the summary statistics of the account and will be indicated as:

 

OR

Go to the Campaign Settings - Postback tab, - and click on the link Сheck postback event.

 

 

Look at instructions for checking:

 

 

To check the settings of Postback, you need to go to the link of the teaser of this campaign and perform the action on which the postback is configured. Within 15 minutes, we will receive a test run with information about the teaser and the time of its execution.

 

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