Engagement Metrics Tracking with MGID Pixel

Introduction

How Engagement Metrics Work

Enabling Engagement Metrics

FAQ

Introduction

Engagement Metrics illustrate what happens after a user clicks on an MGID ad, revealing how users behave and interact on the advertiser’s website. These insights go beyond clicks or conversions, highlighting the quality of user attention and the depth of engagement with advertiser’s content.

Engagement Metrics help you understand how users experience your site: how long they stay, how often they interact and how meaningful that engagement is for your business.

Main Engagement Metrics:

• Visits (Sessions)

A Visit is counted each time a user lands on an advertiser’s landing page after clicking an MGID ad. Each visit represents a unique user session, tracking the number of real interactions your campaign generates.

• Time on Site (Average Engagement Time)

This measures the average time users actively spend viewing an advertiser’s pages. Only the time when the website tab is in focus counts, providing an accurate reflection of genuine user attention. It helps determine how engaging and relevant this content is to the audience.

• Cost per Visit (CPV)
  

Calculated as Total Spend divided by Visits, CPV shows how much an advertiser pays on average for each site visit. This metric indicates campaign efficiency and allows easy comparison across different creatives, sources or audience segments.

• Landing Rate

Calculated as (Visits divided by Clicks) × 100, this rate shows what percentage of ad clicks successfully lead to an actual page load on the advertiser’s website. A high Landing Rate signals stable traffic delivery, while a low rate may point to technical issues, slow page speed or an audience mismatch.

Together, these metrics provide a comprehensive picture of traffic quality, user engagement and campaign effectiveness, helping advertisers move beyond basic click-based reporting toward a deeper, more meaningful understanding of user behavior.

We recommend tracking Engagement Metrics for:

• Brand advertisers who are focused on qualitative insights alongside purely quantitative results to measure awareness and content performance;
• Clients seeking deeper analytics, aiming to understand user behavior and interaction on their sites;
• Advertisers using external analytics tools who want to centralize and enrich campaign insights.

How Engagement Metrics Work

The MGID Pixel doesn’t replace your existing conversion logic: it enhances it. While the Pixel continues tracking conversions exactly as before, it also automatically collects Engagement Metrics to show how users behave on your website after clicking an MGID ad.

Once the Pixel is installed across all pages of the site, it can fully measure user engagement. If the Pixel is missing on certain pages, any time spent there won’t be counted. In addition, if the click ID isn’t passed correctly, the system won’t be able to connect sessions or measure engagement time.

Engagement Metrics work independently from conversion tracking. Even if you use other methods such as Postback, Webhook or Native Integration for conversions, the Pixel can still gather all engagement data. No additional setup is required, and you can view it simply by adding the corresponding columns (e.g., Visits, Time on Site, Landing Rate, CPV) to your statistics table. 

From the moment the Pixel is added once, it starts recording these metrics. If an advertiser is already using the MGID Pixel for conversion tracking, there’s no need to add it again: the same script automatically captures engagement insights.

How the process works, step by step:

• When a user clicks an ad and lands on the website, the Pixel begins a new session in a few seconds.
• The session lasts as long as the user continues interacting with the website.
• It tracks how long the user actively views the page, counting only the time when the browser tab is visible (in focus).
• If the user navigates across multiple pages with the Pixel installed, the same session continues within the same domain.
• After 30 minutes of inactivity, upon returning via a new ad click or new domain another session starts.
• If the user switches to another browser tab or minimizes the current tab, that time is not counted as engagement.
• All session data, such as time on site, visit count and click ID, is automatically sent to MGID.

This data enables MGID to calculate Visits, Time on Site, Landing Rate, CPV and other key engagement indicators that give a deeper understanding of user behavior beyond conversions.

You can find and add these metrics directly through the column customization feature in all available reports we have in the MGID Ads dashboard.

 

Enabling Engagement Metrics

Enabling Engagement Metrics is quick and requires no additional configuration beyond installing the MGID Pixel.

1. In the campaign setup or edit flow, open the Tracking tab and select any tracking method.
2. Click “Get Pixel Code” and copy the script from the right-hand panel.

3. Add the Pixel on all pages of the website, placing it high within the <body> section.

4. In the reports mentioned above, use the column picker to add metrics.

That’s all,  no extra setup is needed. Data will appear automatically once the Pixel is active and capturing data.

FAQ

1. How can an advertiser view engagement data in their statistics?

Once the MGID Pixel is placed across the website pages, engagement data is collected automatically. To view it, simply add the relevant metrics, such as Visits, Time on Site, Landing Rate and CPV,  to your reports using the column picker.

2. Can advertisers use another method for conversion tracking and still place the Pixel for engagement metrics?

Yes. Advertisers can combine any conversion tracking method with the MGID Pixel. The Pixel will continue collecting engagement data even if conversions are tracked via Postback, Webhook, Native integration or any other method.

3. Can the MGID Pixel Helper detect engagement data?

Not specifically. The Pixel Helper confirms that the Pixel is present on the page and that the click ID is detected, but it does not display engagement metrics itself.

4. Do engagement metrics require additional settings in the interface like conversion tracking does?

No. Once the Pixel is added to all website pages, engagement metrics start collecting automatically; no extra configuration is needed.

5. What if a funnel has multiple domains?

A new session is created for each domain, and engagement time is tracked per session. This only works if the click ID is passed between domains, ensuring session continuity.

6. Can Google Tag Manager be used to install Pixel?

Yes. The Pixel can be placed through Google Tag Manager, as long as it is applied across all website pages. If implemented correctly, engagement tracking will function without any issues.

7. Can there be a discrepancy between an advertiser’s external analytics tools and MGID’s engagement metrics?

Yes, discrepancies can occur, and this is not considered an issue. Each analytics tool uses its own measurement method and technologies, so differences in engagement data are expected.