MGID Rankings: Ad

Ad types are assigned by moderators based on MGID rules of censorship and the actual design of each ad unit. Moderators reserve the right to set the ranking we consider correct according to our policies that are totally transparent.

PG Ad type

PG Ad type is suitable for all audiences, especially those who are considered a younger audience. Everyone can enjoy your ad unit with the peace of mind that materials are not suggestive or offensive, and the PG ranking is most suitable for branded campaigns. PG ranking ads require high-quality designs, and high-resolution images, strong grammar and overall design concepts are a must. Ultimately, PG ads are designed to inform and compel through their quality in both image selection and text.

Such quality means that we do not allow any suggestive material of any kind for PG ad type. This includes images of people showing too much skin (no cleavage, stomach, or above the knee) and provocative language. No mature topics, highly controversial issues, or depictions of any violence.

No sex-related or promiscuous content. Tasteful imagery associated with topics such as swimwear (no thongs), body art, and fitness may include skin.


  • Strong grammar
  • Informative and compelling titles;
  • High resolution images;
  • Thumbnails are recognizable and properly oriented;
  • High quality website design and usability;
  • Hyperbolic


  • Creatives designed to provoke
  • Fictional characters
  • Text within the thumbnail shouldn’t duplicate title, description or CTA text and shouldn’t occupy more than 80% of the information presented within the image
  • Sensitive issues and conditions

Please keep in mind that PG ads do not contain any personal attributes. This includes direct or indirect assertions or implications about a person’s race, ethnic origin, religion, beliefs, age, sexual orientation or practices, gender identity, disability, medical condition (including physical or mental health), financial status, membership in a trade union, criminal record, or name.

Screenshot at Nov 06 01-19-34

PG13 Ad type

PG13-ranked creatives represent the middle ground solution between branded PG-ranked creatives and more true-to-life R creatives. Like all creatives, the entire concept of the ad design (image and title) is taken into consideration, but for this ranking, the combination of the thumbnail image and title is vital. Similar to their PG counterpart, PG-13 ads require high-quality images that are free of suggestive, inappropriate or amateurish concepts. However, PG-13 titles allow your design to take on a storytelling approach that is similar to R-ranked creatives. For PG-13 creatives, we allow the use of appropriate exaggeration and colloquial language within the ad title.

Thumbnail Image: Do’s:

  • Thumbnails are recognizable and properly oriented;
  • High-quality website design and usability;
  • Hyperbolic

Thumbnail image: Don'ts:

  • Image designed to provoke 
  • Text within the thumbnail shouldn’t duplicate title, description or CTA text and shouldn’t occupy more than 80% of the information presented within the image;
  • Sensitive issues and conditions

Ad Title: Do’s:

  • Appropriate exaggeration
  • Colloquial language is allowed

Personalized information is allowed to be mentioned in headlines

Screenshot at Nov 06 01-20-46

R Ad type

R Ad type is required for designs that are considered more adult. This includes topics such as: sex (non-explicit suggestive imagery); violence in news and/or entertainment media. Creative content includes humorous material that is more suitable to an older audience and restricted and not suitable for a younger audience. 


  • Strong grammar
  • Appropriate exaggeration
  • Colloquial language is allowed
  • Moderately controversial creative design
  • Non-professional, yet good quality photos are allowed
  • Personalized information is allowed to be mentioned in headlines


  • Disgusting concepts
  • Disturbing conditions
  • Elements placed to highlight a specific part of the thumbnail 
  • Sexual subject matter (NO sexual images; NO sexy girls; NO explicit words describing girls or relationships)
Screenshot at Nov 06 01-21-53

NC17 Ad type

Simply put, NC17 is required for more sensitive or controversial subject matter. This subject matter  may be considered bizarre or shocking for an audience, e.g. bizarre stories both fictional and otherwise. Imagery for this can include strange, odd or even peculiar concepts; however, it is important to iterate that NC17 rankings do not include any content related to sexual subject matters.


  • Strong grammar
  • ‘shock’ words are allowed
  • NC17 ads should look aggressive, disgusting and shocking. If not, an R ranking will be applied


  • Sexy girls (real or fictional)
  • Close-ups of breasts, buttocks
  • Sheer or see-through clothing
  • Lewd or provocative poses
  • Strategically covered nudity (includes situations in which genitals are blurred out by camera)
  • Images of men or women posing and/or undressing in a seductive manner
  • Bikinis
  • Word ‘sex’ and any sentences including this word - sex tips, sexual health, sexual diseases
  • Ads that can be considered/designed for adults
Screenshot at Nov 06 01-23-11

NSFW Ad Type

NSFW concept is for creative concepts that are sexual in nature and encompasses anything considered “adult.” These concepts can be sensational, shocking, or even outrageous, but they should not contain nudity, pornography, erotica, or explicit sex.


  • Depictions of women depicting or provoking sexual desire (celebs included)
  • Demonstration of sexual behaviour
  • Explicit sexual issues 
  • Images of breasts
  • Girls wearing bra only
  • Explicit subliminal messages
  • Sexual movie scenes


  • Nudity
  • Pornography
  • Erotica
  • Explicit depictions or mentionings of sex

Screenshot at Nov 06 01-24-15