Knowledge Base

Approve vs Reject

You’ve read our Prohibited Campaign/LP Practices section but your ads get rejected. Sounds disappointing, right? That’s why we’ve picked the top most rejected ads to show what can never be approved (on the right). In addition, you’ll also find creatives…

Moderation Flow

This quick guide is to give you clear understanding of our moderation team’s flow and to make sure you are aware of how each of your ad’s elements is considered and how much time moderation step usually takes. Contents1 Step…

Headlines Guide

A properly written title can be a powerful tool. Do not underestimate the potency of words - it’s immeasurable. Although images attract user’s attention first, a good title boosts your conversion rate. Do you need intrigue, mystery or urgency…

Thumbnail general rules

Every advertising unit consists of a title and a thumbnail image. An ad unit is a coherent medium which sells or promotes a product, service or idea. Together bold visuals and strong titles drive better customer engagement & increase click…

Rejection Reasons

SECTION REASON DESCRIPTION General Manual reason Wrong geo targeting This ad is targeting the wrong demographic/geographic location Language mismatch Title's/landing page's/offer page's language should be suitable for the campaign's language settings Thumbnail and title mismatch The selected image is…

Ad Types

Contents1 General rules2 PG Ad type3 R Ad type4 NC17 Ad type5 NSFW Ad Type General rules PG (Parental Guidance) R (Restricted) NC17 (No One 17 and Under Admitted) NSFW (Not Safe For Work) Ad types are assigned by moderators…

Landing Pages Ranking

Contents1 Landing pages ranking scale:2 G Landing Page Characteristics3 PG Landing Page Characteristics4 R Landing Page Characteristics Content may include:5 NC17 Landing Page Characteristics6 NSFW Landing Page Characteristics Landing pages ranking scale: G (General Audience) PG (Parental Guidance) R (Restricted)…

Campaign Prohibited Practices

Contents1 LP Design Violations1.1 Grammar & Profanity1.2 Shocking/Disturbing Imagery1.3 Blind navigation1.4 Landing page and Offer page languages mismatch 1.5 Unacceptable Web-page format1.6 Spoilers to hide prohibited images1.7 Anorexia-related materials (images or texts) 1.8 Adult content1.9 Misleading or False Content1.10 Discriminatory…

Restricted Content

The list below covers content that can at times be legally or culturally sensitive. The following content, products and services must pass a particularly thorough moderation check and legal verification. * Please note that the examples below are not…