Integration with the partner system

Integration with the partner system

Postback setting algorithm MGID and Adsbridge


  1.   Log into the MGID dashboard and click on the “add new campaign” button
  2.   After the campaign was created go to the campaign settings

In the custom UTM tracking tag register the parameter/macro and save the changes.

click_id = {click_id}

Important point: the click_id you are registering in the MGID dashboard, must have the same values registered in the Adsbridge system, which will create the final Postback link.

  1. Go to the conversion sensors - MGID CONVERSION SENSOR

We can add one step, or several, depending on at which stage you need to receive the tracking data.

(Works for product offers only)

We will use the “action - new order” step as an example.

We need to do the following actions step-by-step:

  1. Click on the ADD STEP button [1].
  2. Select the Postback tab [2].
  3. Fill in the name of the event (the desired action that the user must perform on the pre-landing or the landing page, for example - press the “order a product” button or “register”). The name can be any combination of A-Z letters and numbers. It is advisable to specify your ad campaign ID after the action name so that the system can identify the clicks on your advertising campaign.
  4. You can find this ID number at the top of the page in the link, after going to the "Campaign Settings" section [3].
  5. Fill in the cost of the conversion. This is optional [4].
  6. Check if the link has the following parameters: [5]

"c =" - is the click parameter that should return to us in the sub form. 

Please add c={tracking_id} cause we will  assign this parameter to Adsbridge and there it is equal to {click_id}

"e =" - an event with a unique campaign number.

"r =" - the amount of revenue, the size of the payout.

Copy the received postback link on the MGID side and save the settings.

Here’s an example of how the link should look like:{sub1}&e=buy123456&r={cost}

(Substitute with your own values. “Buy” (or another action: register etc.) is optional, and instead of 123456, insert your campaign ID - the ID of your advertising campaign)

  1. After that open the Adsbridge website.

Once you are in your dashboard, go to the traffic sources -> create traffic source.


  1. Click on the "Choose from templates" then “MGID”

Then you have to set a name of the traffic source and set an event name in the "Postback URL" field (must match the event name you set in campaign settings).

  1. Go to the "Affiliate networks" section and press "Create affiliate network"

Choose the name of network and click "SAVE" button

  1. Go to the "Offers" section and click on “Create offer”.

Now we need to fill out that form

Next fields are critical for postback:

URL - your site link

Affiliate network - network you created in the previous step

Tracking token - tid

  1. Go to "Campaigns" -> "Create campaign"

Fill in the campaign name.

Select the traffic source that was created in the previous steps.

Then click "Save" and "Next"

  1. Connect campaign to the offer

Click "Add offer" -> "Select offer", then choose offer created earlier.

  1. Get a tracking pixel

Then you need to ask Adsbridge support for a tracking tool

The most common one is a tracking pixel

It looks like this:

<img style="display: none;" src="{domain}/trackpixel/track.jpg?">

where {domain} is a special domain, that was connected to your campaign (in the example we used

Tracking pixel must be placed on the page, that shows when the conversion target has been reached (for example, "order confirmed" page)

Checking the postback settings

After finishing setting up on the Adsbridge side, go to the MGID dashboard to check our settings.

You will not be charged for the verification clicks. They also do not go into the statistics.

To test the settings do the following steps:

  1. In the MGID dashboard, click on the “Ads” icon with the notepad image.
  1. Click on the link under the teaser
  2. After going through the link you need to perform the targeted action: order, subscribe, register, etc. The test conversion is displayed in the "conversion" column.

The test conversion will be displayed in the summary statistics of the account and will be indicated as:

In the Adsbridge system, you can go to the "Dashboard" section and select the required additional parameter with the specified date.