How to setup conversion tracking with “MGID Pixel” Google Tag Manager template

How to setup conversion tracking with “MGID Pixel” Google Tag Manager template

 

  1. When creating a new ad campaign (or making changes to the existing one) choose and enable the “Google Tag Manager” option in the Conversion sensors block.

2. Open Google Tag Manager, go to Templates -> Search Gallery and find MGID Pixel tag. Add it to your workspace.

3. Start creating new tag (Tags -> New) by choosing "MGID Pixel" among the tag types in the "Custom" section.

4. In the "Tag Configuration" section, enter your MGID Client ID and then choose the event type "Page View".

5. In the "Triggering" section, select "All Pages".
It's important to trigger our sensor on all pages to which visitors from MGID may be directed. Otherwise, partially or completely, the conversions will not be counted.

6. Save this Tag and start creating a new one by choosing "MGID Pixel" among the tag types in the "Custom" section.

7. In the "Tag Configuration" section, enter your MGID Client ID and then choose event type "Conversion to Action".

8. Specify conversion category (lead, sale, install, etc.) and provide conversion value (your earnings from conversion can be specified as a variable).

9. In the "Triggering" section, select the trigger. This means that the previously specified conversion has occurred and nothing more.
E.g: If your "conversion to action" is "new order", then choose the trigger, which means that new order has been created and successfully submitted ("new order", "thank you page", etc.).

10. If you want to track more stages of the conversion funnel, you can repeat steps 3-9, but only select a different event type "Conversion to Desire" or "Conversion to Interest".

 

Related posts

Google Tag Manager (GTM) EN

Google Tag Manager - is a tag management system that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app. Once the small segment of Tag Manager code has been added to your project, you can safely and easily deploy analytics and

Read More