--- title: Creative Request Brand Brief description: Use this brand brief template to share key details about your brand before submitting creative requests. The better we understand your brand, the more effective and consistent your creatives will be --- [Skip to content](https://help.mgid.com/creative-request-brand-brief#main-content) English Show submenu for translations ![MGID\_Logo\_Help\_Center\_W\_R\_Swoosh.svg\]](https://help.mgid.com/hubfs/MGID_Logo_Help_Center_W_R_Swoosh.svg) - [Advertisers](https://www.mgid.com/advertisers) - [Publishers](https://www.mgid.com/publishers) - [Contact Us](https://www.mgid.com/about#tabs-contactus) Open main navigation Close main navigation - [Advertisers](https://www.mgid.com/advertisers) - [Publishers](https://www.mgid.com/publishers) - [Contact Us](https://www.mgid.com/about#tabs-contactus) - English Show submenu for translations - Contact us Contact us Welcome to MGID! How can we help you? - There are no suggestions because the search field is empty. 1. [Help Center Home](https://help.mgid.com/?hsLang=en) 2. [Ad Quality Policies and Creative Guidelines](https://help.mgid.com/ad-quality-policies-and-creative-guidelines?hsLang=en) 3. [Creative Hub](https://help.mgid.com/ad-quality-policies-and-creative-guidelines?hsLang=en#creative-hub) # Creative Request Brand Brief [General Questions](https://help.mgid.com/creative-request-brand-brief#toc1) [Design Requirements](https://help.mgid.com/creative-request-brand-brief#toc2) [Ad Copy Objectives](https://help.mgid.com/creative-request-brand-brief#toc3) ### General Questions 1. Brand/Product name 2. Define positioning Statement of Brand / Tagline 3. What is brand communication for this specific ad campaign? 4. What are the functional benefits of the brand/Product? 5. What is the goal of your advertising campaign? (brand awareness, registration, retargeting, purchase, etc) 6. What are the product's characteristics we should be focused on? 7. What's the key message of the campaign? 8. What's your targeted audience? 9. What are the preferred approaches for this ad campaign? 10. Is there anything we should avoid mentioning? 11. Kindly provide a brand book or any other requirements/materials if there are any. 12. If the number of ads requested exceeds the number of materials provided, what should be our further actions? (Should we come up with our ideas, or should we double use the materials?) ### Design Requirements 1. Which image format is more preferable? (Motion ads or static ads?) 2. Should the ads be designed in branded colors or alternatives are allowed? 3. How do you envision the main character of the ads? (Gender, age, nationality, etc?) 4. Should the visuals showcase the product? 5. Should the thumbnails include a logo or any other additional elements? (call to action, purchase button or discount). ### Ad Copy Objectives 1. What tone of voice should we use? 2. Which text style is preferable for the ad campaign? (storytelling, comparison, problem-solving, etc) 3. Should we use macros? 4. Should we mention the product/service name? 5. 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