---
title: Compliance Risk Levels
description: To maintain a safe, transparent, and high-quality advertising ecosystem, MGID applies a structured, risk-based approach to ad moderation.
---
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1. [Help Center Home](https://help.mgid.com/?hsLang=en)
2. [Ad Quality Policies and Creative Guidelines](https://help.mgid.com/ad-quality-policies-and-creative-guidelines?hsLang=en)
3. [Ad Approval & Compliance Guidelines](https://help.mgid.com/ad-quality-policies-and-creative-guidelines?hsLang=en#ad-approval-compliance-guidelines)
# Compliance Risk Levels
[High Risk](https://help.mgid.com/compliance-risk-levels#toc1)
[Medium Risk](https://help.mgid.com/compliance-risk-levels#toc2)
[Low Risk](https://help.mgid.com/compliance-risk-levels#toc3)
To maintain a safe, transparent, and high-quality advertising ecosystem, MGID applies a structured, risk-based approach to ad moderation.
Each rejection reason is assigned one of three **Compliance Risk Levels**:
- High Risk
- Medium Risk
- Low Risk
These levels reflect the potential impact on:
- Platform policy compliance
- User safety
- Publisher trust
- MGID’s brand reputation
Below is a detailed explanation of what each level means and how it may affect your account.
### 🔴 High Risk
High-risk violations are considered critical. They include issues related to:
- Threats to user and platform security;
- Illegal or regulatorily restricted content;
- Serious breaches of ethical standards;
- Deceptive or fraudulent practices;
- Violations of transparency and user disclosure requirements;
- Significant breaches of brand and platform standards.
Because of their severity, these violations require immediate and strict enforcement compliance measures.
**Possible Consequences**
Advertisers who repeatedly commit High-risk violations may be subject to enforcement actions, including but not limited to:
- Mandatory manual moderation for all creatives;
- Reprioritization in the moderation queue (i.e., lower priority);
- Restricted or completely disabled rotation on premium and/or Tier 1–Tier 2 publishers;
- Account suspension or blocking;
- Blocking of specific account actions (e.g., copying, editing, etc.);
- Restrictions on creating creatives in specific categories;
- Limited access to High Safety Ranking due to overall account reputation;
- Reduced limits on the number of creatives that can be created;
- Additional sanctions depending on the nature and severity of the violation.
*All final enforcement decisions are made at the sole discretion of the Compliance team*
### **🟠** Medium Risk
Medium-risk violations typically involve:
- Incorrect or inconsistent content presentation;
- Misleading users without posing a direct safety threat;
- Content that requires increased regulatory attention;
- Technical or visual deficiencies;
- Inconsistencies in language or geographic parameters.
These issues require careful correction in line with the Compliance team’s recommendations before resubmission.
**Possible Consequences:**
- Medium-risk violations are typically limited to creative rejections that contain recommendations for correction, without immediate system-wide sanctions.
- Systematic violations may result in reduced priority in the moderation queue.
- Repeated violations may trigger additional reviews and enhanced manual control, thereby increasing moderation time.
Ignoring compliance recommendations or repeatedly submitting similar violations may elevate the issue to the high-risk level, resulting in stricter enforcement.
### **🟢** Low Risk
Low-risk violations are generally minor and include:
- Technical or visual inaccuracies
- Minor language or formatting errors
- Decorative or contextual inconsistencies
If these issues are not repetitive or abusive, consequences are limited to:
- Creative rejection with minor edit recommendations
- No impact on overall account activity
- No account-level restrictions
- No reduction in moderation priority
By understanding compliance risk levels, advertisers can better align their creatives with platform requirements, reduce moderation delays, and maintain strong account standing within the MGID ecosystem.
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