- 1 LP Design Violations
- 1.1 Grammar & Profanity
- 1.2 Shocking/Disturbing Imagery
- 1.3 Blind navigation
- 1.4 Landing page and Offer page languages mismatch
- 1.5 Unacceptable Web-page format
- 1.6 Spoilers to hide prohibited images
- 1.7 Anorexia-related materials (images or texts)
- 1.8 Adult content
- 1.9 Misleading or False Content
- 1.10 Discriminatory Materials
- 2 Security Violations
- 3 Third-Party Infringement
- 4 Other Prohibited Practices
LP Design Violations
Grammar & Profanity
Using obscene or profane language in texts and in the URL bar is prohibited. Articles must not contain bad grammar and punctuation.
MGID does not allow landing pages that facilitate disturbing, gruesome or disgusting imagery. MGID moderation reserves the right to determinate whether an image is too shocking and violates our rules at its sole discretion and will reject any LPs with images deemed close to the line.
Bloody sores, open wounds, necrosis
Surgeries in process
Dead people, animals or corpses
Crime scene or accident photos
Torture devices in use
Violence or abuse
Blind navigation provides a negative user experience. Your website should have proper and visible navigation. Please avoid placements that can encourage accidental clicks.
Landing page and Offer page languages mismatch
The language of the texts on the landing page must match the text language on the offer page. The only exception is English, as an international language.
Unacceptable Web-page format
Landing pages must not have an unreasonable amount of popups or overlays. A user should be able to easily close any popup advertisements or overlays that appear in connection with the landing page. Content must not be overloaded with ads or disrupted by ads.
Spoilers to hide prohibited images
Please do not use spoilers to hide any prohibited images (shocking or disturbing imagery).
Landing Pages, containing anorexia-related materials are non compliant to our policy
MGID does not allow landing pages that contain erotic or pornographic materials. This includes nudity, depictions of people in explicit or suggestive positions and activities that are sexually suggestive or provocative.
Misleading or False Content
Landing pages must not contain misleading, false or over-exaggerated materials, including deceptive claims, offers or methods. Plus, MGID does not allow any malicious statements that might be injurious for person’s/brand's/service's reputation.
Landing pages must not contain any discriminative materials against people based on personal attributes such as race, ethnicity, color, national origin, religion, age, sex, sexual orientation, gender identity, family status, disability or medical condition.
Ads must not direct people to non-functional web-pages:
- Error pages
- Sites that are under construction
- Landing pages that are PDF or JPEG
- Landing pages that don’t match the product, service or content promoted in the ad
Landing sites infected with malware
You must not use websites or content that contains or causes the download of any spyware, malware, or software, resulting in an unexpected experience, such as the automatic download of applications without users' consent. This also includes websites that contain any code or script that interferes with a user’s control of the site, such as a script that takes over a web page or user’s browser.
Cloaking refers to the practice of presenting different content or URLs to users than to MGID moderation. It is used to hide the true destination that users are directed to.
When it is detected by the system, the moderator blocks ads and notifies account manager by e-mail.
You must not use websites that are designed to collect a user's personal information or harvest personal information with the intention of distributing that information without a user's consent. Personal information includes: credit card numbers, email addresses, dates of birth, telephone numbers, sexual orientation, gender.
Refers to the practice when the system identifies a popup is preventing the user from exiting the browser.
You must not interfere in any manner with a user's ability to return to the original referring website by clicking back in their browsers.
Drive By Download
Refers to a practice when a file download starts automatically when the ad is displayed without any user action.
Websites or content must not contain or cause the download of any spyware, malware, or software, resulting in an unexpected experience, such as the automatic download of applications without users’ consent
Trademark, logo, patent
Fake web pages
The use of any elements (including the logo, layout, font, navigation tools, title, etc.) that are visually identical or partially imitate genuine resources is unacceptable.
Any attempt to promote products and services through fake web pages will be declined by MGID moderation.
You must not include fake user comments, third-party reviews, or testimonials.
This includes fake social media comments that speak highly of the product/service, or fake social media reviews of the product/service.
Otherwise, the teasers will be excluded from premium publishers
Illegal Celebrity Endorsement
Using the image or name of a celebrity for advertising purposes without his / her knowledge and consent (only for product landing pages) is prohibited.
Celebrities are considered:
- Hollywood actors
- Bollywood actors
- Fashion designers
- Influential persons
- Reality tv stars
- Famous bloggers, vlogers, influencers
- Practicing doctors
Images and names of celebrities can be used in the following cases:
- when a celebrity owns the product;
- when a celebrity is a representative, advertising person of a trademark;
- grants permission to use your name to advertise a product.
Content protected by copyright
Websites and software for recording, copying or distributing copyrighted material without the necessary permissions are not permitted.
This refers also to any works of art, including animated and literary characters (characters of movies, cartoons, comic books, etc.).
Examples: websites, software and browser toolbars, which allow improperly downloading, copying, or playing (streaming) audio guides, e-books, anime, games, movies, MP3 ringtones, music, software, TV shows, works by independent artists and performers, recording studios and other content creators. Also sites that distribute unlicensed CDs and DVDs with software or other content.
It is forbidden to advertise the sale of counterfeit products. Counterfeit goods contain a trademark or logo that is identical or, in its essence, indistinguishable from the trademark of another company, in an attempt to transfer the product as a product of the brand owner.
Other Prohibited Practices
Multiple Offers Promotion
Running multiple products within one URL requires prior approval. If you would like to run A/B test, please contact your account manager and provide the complete information about the products/offers/lps you would like to test. Please be mindful that products and services rotating within one URL should fall under the same vertical (e.g 5 different products for weight loss (Garcinia Cambogia, Choco Slim, etc.).
Any LP substitutions without prior notifications is prohibited. Each link is carefully checked during moderation. We usually make scheduled manual landing page re-checks. When a substitution is detected, the moderator blocks the teasers and sends email notification to the account manager.
While working with lead-generating offers, please consider the following requirements.
The web page should contain:
- terms and conditions;
- consent to processing personal data. It can be checkbox, popup or anything visible, which must be accepted by user.
Misleading Antivirus Alerts
Ad or Landing Page elements that resemble misleading antivirus alerts. This refers to any statements, alert icons, alert colours that attempt to trick the user into believing that they have an issue that needs fixing.
Misleading Browser/System Alerts
Ad or Landing Page elements that resemble browser or system alerts. This refers to system dialogs, imitations of Windows, IOS, Android system alert notifications and other related elements.