Archive for Author: tatianastoianova

Video Gaming Category Policies

We are constantly working to improve the quality of creative content in our network. In this regard, we consider it necessary to outline the key points of video gaming content and creative policies we expect you to be compliant with.…

Thumbnails Prohibited Practices

Adult content Genitals and completely naked body; Images depicting women breasts with nipples being visible; Showcasing sexual intercourse; Minors sexualizing; Women posing provocatively, with vulgar gestures, exceedingly deep cleavage; Hidden or exposed nudity; Emphasizing some body parts, in order to…

Approve vs Reject

You’ve read our Prohibited Campaign/LP Practices section but your ads get rejected. Sounds disappointing, right? That’s why we’ve picked the top most rejected ads to show what can never be approved (on the right). In addition, you’ll also find creatives…

Moderation Flow

This quick guide is to give you clear understanding of our moderation team’s flow and to make sure you are aware of how each of your ad’s elements is considered and how much time moderation step usually takes. Step 1.…

Headlines Guide

A properly written title can be a powerful tool. Do not underestimate the potency of words - it’s immeasurable. Although images attract user’s attention first, a good title boosts your conversion rate. Do you need intrigue, mystery or urgency…

Thumbnail general rules

Every advertising unit consists of a title and a thumbnail image. An ad unit is a coherent medium which sells or promotes a product, service or idea. Together bold visuals and strong titles drive better customer engagement & increase click…

Rejection Reasons

SECTION REASON DESCRIPTION General Manual reason Wrong geo targeting This ad is targeting the wrong demographic/geographic location Language mismatch Title's/landing page's/offer page's language should be suitable for the campaign's language settings Thumbnail and title mismatch The selected image is…

Ad Types

General rules PG (Parental Guidance) R (Restricted) NC17 (No One 17 and Under Admitted) NSFW (Not Safe For Work) Ad types are assigned by moderators based on MGID rules of censorship and the actual design of each ad unit. Moderators…