Ad Types

General rules

  • PG (Parental Guidance)
  • R (Restricted)
  • NC17 (No One 17 and Under Admitted)
  • NSFW (Not Safe For Work)

Ad types are assigned by moderators based on MGID rules of censorship and the actual design of each ad unit. Moderators reserve the right to set the ranking we consider correct according to our policies that are totally transparent.

PG Ad type



  • strong grammar
  • informative and compelling titles
  • no excessive punctuation (e.g. use of exclamations simply to draw attention)
  • high resolution images


No suggestive material of any kind. This includes images of people showing too much skin (no cleavage, stomach, or above the knee) and provocative language. No mature topics, highly controversial issues, or depictions of any violence.


No sex-related or promiscuous content. Tasteful imagery associated with topics such as

swimwear (no thongs), body art, and fitness may include skin.


PG ads do not contain any personal attributes. This includes direct or indirect assertions or implications about a person’s race, ethnic origin, religion, beliefs, age, sexual orientation or practices, gender identity, disability, medical condition (including physical or mental health), financial status, membership in a trade union, criminal record, or name.

R Ad type

Creative content includes sexual topics and non-explicit suggestive imagery, as well as violence in news or entertainment media. Creative content may include humorous material restricted to an older audience.

Parental guidance is suggested for a younger audience.



  • strong grammar
  • titles can contain catchier words and colloquial language
  • images can be less pixel-peepable
  • NO sexual images
  • NO sexy girls
  • NO explicit words describing girls or relationships

NC17 Ad type

Subject matter may be more controversial with strange, odd or peculiar imagery. This rating does not include creative content relating to sexual subject matters. Bizarre stories, non-fictional and fictional depictions of people may be included here.



  • strong grammar
  • ‘shock’ words are allowed
  • shock ads look aggressive, disgusting and shocking. Otherwise they go dark.
  • NO sexy girls (real or fictional)
  • NO close-ups of breasts, buttocks
  • NO sheer or see-through clothing
  • NO lewd or provocative poses
  • NO strategically covered nudity (includes situations in which genitals are blurred out by camera)
  • NO images of men or women posing and/or undressing in a seductive manner
  • NO bikinis
  • NO word ‘sex’ and any sentences including this word - sex tips, sexual health, sexual diseases
  • NO ads that can be considered/designed for adults

NSFW Ad Type

Creative content may be sexual in nature, sensational, shocking, or outrageous. Creative content does not contain nudity, pornography, erotica, or explicit sex.

This type of ads encompasses everything considered “adult” (NO PORN).



  • girls (all types of images depicting females that provoke sexual desire, celebs included)
  • demonstration of sexual behaviour
  • explicit sexual issues and diseases
  • images of breasts
  • girls wearing bra only
  • explicit subliminal messages
  • sexual movie scenes

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