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Ad Creation Requirements

Static Thumbnail Requirements

Animated Thumbnail Requirements 

Headline Requirements

Manual Upload

Focal Point

Static Thumbnail Requirements

  • File Size Limits: Images up to 10 MB are supported

  • Supported Aspect Ratios: 16:9 (Preferred), 3:2, 1:1

  • Supported Formats: JPG, JPEG, PNG

Aspect Ratio

System Minimum

Recommended Size

16:9

640 × 360 px

960 × 540 px

3:2

600 × 400 px

900 × 600 px

1:1

500 × 500 px

800 × 800 px

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Animated Thumbnail Requirements 

  • Supported Formats: GIF, MOV, MP4

  • Minimum Dimensions: 680×680 px
  • Recommended Resolution: 1020×680 px or higher
  • Aspect Ratios: 16:9 (Preferred), 3:2, 1:1
  • Maximum Duration: 15 seconds
  • Maximum Size: GIF / Animation - 5 MB; MP4 / QuickTime / Video - 15 MB

 

Headline Requirements

The following character limits apply to Product, Content, and Search Feed campaigns across all subnets.

  • Title: 90 characters

  • Description: 90 characters

  • CTA: 30 characters

  • Capitalization:
    - In headlines for ads in English each word should be capitalized;
    - In headlines for ads in other languages, only the first word has to be capitalized. Other words should be capitalized according to the specific language’s grammar rules.

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Manual Upload

Manual Upload is recommended when creatives contain:

  • Small text elements
  • Multiple visual details
  • Complex layouts that may be affected by automatic processing

In these cases, each format should be uploaded separately to maintain image quality.

Important Notes

  • Manual Upload is available only through the Admin Panel.
  • Manual Upload is available only when creating new ads. It cannot be used when editing existing ads.
  • Only static images can be uploaded via Manual Upload.
  • The maximum size for all file types is 5 MB.
  • Manual Upload is not recommended for Push Ads.

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Focal Point

The Focal Point feature allows users to manually define which area of an image should remain visible after cropping.

  • Available only for static images.
  • The button becomes active after at least one image has been uploaded.

When the Focal Point option is selected:

  1. A side panel opens, displaying the original image.
  2. Preview crops for all supported formats are generated.
  3. Users can:
    • Select the most important area of the image;
    • Adjust the crop position manually;
  4. The result can be previewed before saving.
  5. After saving, the selected crop settings are applied to the creative.

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